Resources
White Papers and Reports
April 11th, 2013
This fourth volume of five papers looking at the email lifecycle focuses on stage 4: retention. If you want to retain your subscribers and retain your customers you need to be continually sending them...
March 12th, 2013
Purchase abandonment is a serious issue for online companies. This white paper looks at two key issues causing abandonment – user experience and indecision. It provides advice on how to combat these...
Interviews
March 16th, 2011
Tamara Gielen has over 10 years hands-on experience in online and direct marketing, working with companies such as Cognos and eBay. In 2009 Tamara became an independent email marketing consultant. Sh...
March 19th, 2010
Good deliverability is one of the most fundamental aspects of good email marketing. With ISP’s clamping down on spammy mail, many email marketers will spend millions of pounds on campaigns that neve...
Webinars
April 19th, 2013
This fourth volume of five papers looking at the email lifecycle focuses on stage 4: retention. If you want to retain your subscribers and retain your customers you need to be continually sending them...
March 28th, 2013
Available on playback View Now This is the third in a series of RedEye Lifecycle Marketing webinars. This webinar explores how you can develop the customer relationship. Your customers have already ma...
Benchmark Reports
August 30th, 2012
RedEye has been using behavioral email for more than a decade to help clients improve conversion. Behavioral email is the integration of web analytics data with email marketing to produce relev...
September 1st, 2011
RedEye is delighted to release our third Behavioral Email Benchmark Study. Since November 2010, RedEye has been monitoring how online businesses use behavioral email. In this study we reveal the resul...
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