Lifecycle Marketing Volume 2 Converting More Subscribers
This second volume looks at stage 2 of the email lifecycle: conversion. It addresses how to use email to convert more subscribed users into buying customers. Unfortunately, no matter how great your website is, not all users who visit your site will immediately buy something. However, if they have taken the time to register for your email communication, they have expressed an interest in your company. If nurtured in the right way, they could become buying customers.
This paper will look at how the relevant strategies can be incorporated into a range of pre-purchase email programs. Programs include welcome, browser and wish list, abandonment and personal triggers. Incorporating these strategies of relevance and automation into your pre-purchase email programs will make them much more effective, helping you convert more subscribers into buyers.