US Behavioral Email Benchmark Study – Retail May 2012

RedEye has been using behavioral email for more than a decade to help clients improve conversion. Behavioral email is the integration of web analytics data with email marketing to produce relevant and timely email marketing programs based on online user behavior.

This report has been produced to provide online retailers with the following:

·A look at how online companies are using behavioral email
·An understanding of the effectiveness of using behavioral email

This is the first retail-industry benchmark study RedEye Inc. has produced for the US market. The research carried out will be repeated bi-annually and the results compiled and compared to see how the usage of behavioral email has evolved.