Webinar – Lifecycle Marketing Vol. 1 – Best Practice Guide for Acquiring New Subscribers

Email has cemented itself into the armory of the modern digital and direct marketer. One of the best ways to maximize email engagement is by targeting users based on where they are in the customer lifecycle.

The collection of new email addresses is a vital process to secure growth in any email database. Studies have suggested 30% of users in your database will change their email address within a twelve month period (making the address you have invalid). If this sounds high, consider why most email databases contain more than 50% of recipients that have not opened an email in the last 12 months.

This webinar will help you:

Discover how to send successful email campaigns by prioritizing quality not quantity when building your email list
Identify useful sources for capturing email addresses
Learn how to effectively encourage users to register for mailings
Understand how to collect the right data with the right permission

Without an email address there is no email marketing. This webinar teach you how to obtain data and build your list.

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