Behavioral Email
Why use RedEye?
Industry research has revealed that up to 75 percent of shoppers abandon their online shopping baskets before completing the checkout process, a problem we have successfully overcome with RedEye.The excellent results have encouraged us to extend our strategy to car insurance and home insurance, with the potential to roll out further in the future.
Sainsburys Bank
What is Behavioral Email?
We collect data on real-world, individual consumers’ behavior on your website, then feed it into our superior, single-integrated database.
We then segment data for each visitor, based on hundreds of different variables of user behavior. What was browsed, and what was purchased? How recently, and how often?
Our highly focused data, when applied to targeted, automatic behavioral email campaigns and lifecycle marketing programs, is quite affordable, and achieves a 20% conversion to sale, on average. It’s a track record that can’t be touched by our competitors.
Some details…
Behavioral email can be an excellent driver of new revenue. It dramatically improves your ROI by converting online prospects into customers; and encourages existing customers to spend more.
As your database grows, a segmentation tool allows prospective customers to be categorized, allowing you to reach them with appropriate messages and offers.
To produce highly targeted, automated email campaigns, there are many different types of behavioral email triggers, which vary by sector and complexity.
A few examples:
- Abandoned basket
- Registered, but not purchased
- Profile updates (including mailing and billing address changes)
- “Site down” apology
- Out-of-stock email
- Returning customer, not purchasing
Our database is the only system available to handle hundreds of potential email triggers, enabling a response best suited to your customers’ online behavior.
As we say (when in the UK): Simply brilliant!
