Email Deliverability
One of the key challenges faced by businesses using email marketing is ensuring email gets delivered, not just to anywhere, but to the inbox. RedEye employs some of the most advanced tools and techniques in the industry to ensure your email gets where it is meant to go.
Through expert knowledge and reputation management RedEye is able to help clients achieve white list status through the Send Score Certified program offered by Return Path. This exclusive white list program guarantees deliverability to over 1.7 billion mailboxes worldwide.
Why use RedEye?
We are delighted to be Whitelisted and are certainly seeing the effects of Certification programme from Return Path. We are pleased with how RedEye has helped us turn around our email marketing strategy and we plan to continue to maintain a clean database and good reputation through detailed segmentation and behavioural email.
Warner Leisure Hotels
RedEye is uniquely positioned to provide knowledge and understanding of how to get in the “Inbox” and has a dedicated Deliverability and Reputation Management resource in-house.
At RedEye we make it a priority to ensure our clients become white listed through the Sender Score Certification program run by Return Path.
The detail…
The journey starts with a state of the art, enterprise level email transmission infrastructure. This level of performance and sophistication allows RedEye to confidently deal with an organization’s email marketing needs, regardless of database size. The segregated IP and domain environment allows full customization of your sending domains, allowing even the detailed elements of the email send to fully represent your brand.
RedEye is also able to carefully customize the delivery rules for each client, allowing the best delivery performance for each client’s individual circumstances.
Delivery performance is carefully monitored by a specialist deliverability team, allowing the speedy identification of any deliverability issues. While monitoring the many millions of emails in the delivery environment, technical deliverability specialists are able to monitor the multiple mail streams for signs of any problems. The team also have the skills and experience to resolve any issues, ensuring the email channel remains effective and business critical goals are achieved.
The People
Technology is only half the story when it comes to managing email deliverability, especially since the advent of “Priority Inbox”. There are many elements that influence successful delivery into the inbox. The adoption of a business wide deliverability strategy enables RedEye to take a proactive approach.
Through all points of service delivery, each member of the RedEye team is able to make a positive contribution to our customers email deliverability. Through all departments, client services, account management, design, technical and strategic, the focus is on a successful delivery into the inbox.
Supporting the business wide deliverability strategy, a dedicated resource team at RedEye keeps up to date with any changes in best practice and ensures all client emails are complying with the very latest ISP recommendations.
RedEye is uniquely positioned to provide knowledge and understanding of how to get in the “Inbox” and has a dedicated Deliverability and Reputation Management resource in-house.
The tools
Using some of the most advanced deliverability tools available, the RedEye deliverability team is able to deploy numerous tests and access detailed reputation monitoring. This enables the team to pre-empt possible delivery problems and investigate issues if they arise.
The tools allow the team to:
- check inbox delivery to all main ISP’s worldwide;
- monitor email sending “Reputation”;
- measure “recipient engagement” of your database;
- monitor IP addresses for Black Listing;
- check template rendering in multiple email clients and mobile.
This is just a sample of the wide range of deliverability testing and monitoring available.
Sender Score Certified
Working with our partner Return Path, RedEye is able to assist our clients to achieve white list status and become Sender Score Certified.
After becoming whitelisted you will receive guaranteed inbox placement with hundreds of ISPs. Providers include Hotmail and other Microsoft domains, Yahoo, Comcast, Cox, Time Warner Cable, Road Runner, USA.net, United Online, Mailtrust and Go Daddy.
Improved delivery will be achieved when sending to thousands of businesses that use filtering solutions such as Spam Assassin, IronPort Systems and Cloudmark.
All email images will be unblocked and all email links will be active.
