Where it all began
Not every organisation is looking to dive bomb into marketing automation, some like to dip a toe and RedEye is always there with the expertise and support needed to help in the process.
Legal & General began their marketing automation journey with RedEye three years ago by dipping their toe in, sending a single behavioural email each day. The purpose of this email was to encourage consumers who had started an insurance application to return to the website and complete it.
This email was the turning point for Legal & General, it was an email that reached over 5,000 potential customers a month, consistently achieving open rates in excess of 50%. The key to its success was the high number of quotes it drove, leading to over 100 sales a month for Legal & General.
It was at this point RedEye were able to show Legal & General the true value of marketing automation to their business. Their dedicated Account Manager was on hand to demonstrate the revenue their emails were already generating, case studies were also used to showcase successes similar businesses in the Financial Services sector have achieved with RedEye, which demonstrated to the Legal & General digital team the further results that could be achieved.
RedEye were also a good fit for Legal & General as they have a clear understanding of what working with clients within the financial services industry means, with data sensitivity of paramount importance, this was another requirement Legal & General were pleased RedEye could meet.
Following this, RedEye drew up a plan of action of how marketing automation could provide a much more data driven approach for Legal & General, ensuring all key requirements were met: