Cross Device Identification from RedEye

Convert unknown browsers into customers with Cross Device Identification

Plug the gaps in your understanding of the customer journey. RedEye’s Marketing Automation Hub has the ability to combine anonymous browsing with a customer record, giving you a much fuller picture of each customer’s journey.

Make your marketing more efficient with advanced tracking and attribution

RedEye's advanced Cross Device Identification identifies all engagement and activity from your customer’s browsing behaviour, social engagement and transactional activity, across every device they own. It then applies de-duplication techniques to assign these interactions against one unique record. This turns previously unknown browsers into genuine prospects or real customers.

Explore this blog by our CCO about the use of cutting edge customer identification solutions to allow organisations to recognise mobile browsers through their devices.

Prioritise personalised marketing

Did you know the average customer will use seven different devices during each purchase? How many of them can you identify at the moment? Our Cross Device Identification platform provides accurate customer identification across multiple devices, so you have a single, unique record of that individual’s behaviour. If you are one of the 94% of marketers who say that personalisation is a priority, only Cross Device Identification allows you to achieve this, by accurately recognising your mobile customers.

Track your customers’ journeys successfully

Recognise your customers across multiple devices to successfully track their customer journey. Imagine a scenario in which a user visits your website on their phone in the morning, on a desktop whilst at work and then on a tablet in the evening. Are you currently able to tie those activities together in your existing analytics platform under the same customer profile, not as three separate actions? If your answer is ‘only via log ins’, then you will have significant gaps in your customer journey analysis. We can help you fill those gaps and increase the accuracy of your attribution scoring and measurements.

As ecommerce platforms become increasingly sophisticated, connectivity improves, and consumers become more and more comfortable with making purchases using mobile devices, brands will need to employ intelligent analysis to maximise returns on their marketing spend.

Sebastian Gutierrez

Econsultancy

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