Track your customers’ journeys successfully
Recognition is key to successful marketing. You need to recognise a customer across all channels and devices, without that you cannot track journeys. RedEye gives you this recognition, allowing you to talk to all your customers as individuals. Imagine a scenario in which a user visits your website on their phone in the morning, on a desktop whilst at work and then on a tablet in the evening. Are you currently able to tie those activities together in your existing analytics platform under the same customer profile, not as three separate actions? If your answer is ‘only via log ins’, then you will have significant gaps in your journey analysis. RedEye helps you fill those gaps.