Cross Device Identification from RedEye

Cross Device Identification turns unknown browsers into actual customers

At the heart of the RedEye Single Customer View is Cross Device Identification. In this era, delivering multi-channel marketing across an increasingly mobile internet is critical. We make this achievable through our unique and powerful solutions.

Everything you know about your customers in one place

RedEye Cross Device Identification identifies all engagement and activity from your customer’s browsing behaviour, social engagement and transactional activity, across every device they own. It then applies de-duplication techniques to assign these interactions against one unique record. This turns previously unknown browsers into genuine prospects or real customers.

Can you accurately identify your customers?

The average customer will use seven different devices during each purchase – how many of them can you identify at the moment? Not just identify the device, but assign that device to a specific customer so you can target your communications accurately and effortlessly? RedEye’s Cross Device Identification platform identifies your customers no matter what device they are using, so you have a single, unique record of that individual’s behaviour. If you are one of the 94% marketers who say that personalisation is a priority only Cross Device Identification and RedEye’s Customer Data Platform allows you to achieve this, by truly recognising your mobile customers.

Track your customers’ journeys successfully

Recognition is key to successful marketing. You need to recognise a customer across all channels and devices, without that you cannot track journeys. RedEye gives you this recognition, allowing you to talk to all your customers as individuals. Imagine a scenario in which a user visits your website on their phone in the morning, on a desktop whilst at work and then on a tablet in the evening. Are you currently able to tie those activities together in your existing analytics platform under the same customer profile, not as three separate actions? If your answer is ‘only via log ins’, then you will have significant gaps in your journey analysis. RedEye helps you fill those gaps.

Improve your income by as much as 54%

I bet you're wondering how we are able to track customer actions across devices when they don't login on each visit? What is the most popular activity when browsing on a mobile or tablet device which could uniquely identify you as the user? Well, learn more by reading our own research that shows that the benefits stemming from Cross Device Identification can reach as much as a 54% increase in revenue.

As ecommerce platforms become increasingly sophisticated, connectivity improves, and consumers become more and more comfortable with making purchases using mobile devices, brands will need to employ intelligent analysis to maximise returns on their marketing spend.



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