Social Media Marketing from RedEye


Embed social media into the heart of your marketing strategy

Social media is a key touchpoint in the customer decision making process. Don’t overlook the power of customer reviews, word of mouth and its influence within your marketing strategy.

Use Social Marketing in Contour

With 55% of customers using social networks during the purchase process, Social Marketing is a crucial channel in the purchase funnel.

Use social media to target prospects and customers
 

Contour allows the marketer to create Custom Audiences and to use these as part of standalone tactical campaigns or marketing automation strategies. Our platform allows you to create customer segments that enable you to deliver highly personalised and targeted adverts on social media platforms.

You can maximise the ROI of social media campaigns through rich data selections based on customer on-site behaviour and channel engagement. By placing your ad on social channels at the right point of the customer journey you can automatically influence their decision.

Use social media to grow your audience


Expand the reach of your social media campaigns using Contour’s Look-A-Like Audience capability. Identify your most valuable customers and target those just like them across your social media channels. Maximise the ROI of your social media strategy by targeting new, hyper-relevant customers.

Embed social media into the heart of your marketing automation strategy

A true Single Customer View allows you to target your customers at each step of the customer journey, including the contact they make with your brand on social media. Delivering a seamless customer experience will drive customer loyalty and our social marketing automation capabilities will help you expand your customer base.

Tell me more about a SCV

77%

increase in campaign reach by combining email campaigns with Facebook

55%

of customers use social networks during the purchase process

90%

of marketers believe social media has generated more exposure for their business

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message.

Mark Zuckerberg

Facebook

Sound like a platform you want to know more about?

Request your demo here

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