The Festival of Marketing has crept up on us once again, this year taking place on 4th and 5th October at Tobacco Dock, London.
RedEye Coffee Bar in Festival City
Join us in Festival City in our Coffee Bar, for a fantastic coffee and a biskie (if you're not sure what one of those is, you can find out here).
We've got lots going on across the two days, keep reading to find out the sessions you won't want to miss!
This year the Festival of Marketing has an unrivalled line-up of industry pioneers and digital specialists.
RedEye's Speaker Session
Customer Data Platform & Predictive Analytics - A killer combination. Hosted by Matthew Kelleher, CCO
Every decade or so a game changer for marketers comes along - this decade it is Predictive Analytics
But what is it? What is the difference between Predictive Analytics, Machine Learning and Artificial Intelligence?
How does a Customer Data Platform not only make sure you’ve got the data-chops for Predictive Analytics, but also automate the responses and learn from your customer’s reactions?
Real-life case studies from a number of well-known brands from the retail and travel sectors demonstrate the immense rewards that await from this killer combination!
Personalise Your Website, Increase Revenue and Conversion
Regardless of where your customer is in their buying cycle – achieving this is a lot easier than you think!
A fun and interactive workshop with tangible takeaways on personalising your website
Expert advice on what you need to have in place to reap the rewards of homepage personalisation
Influence conversion and increase revenue by showing your customer what they really want to see
RedEye's Festival Jams
New to 2017, Festival Jams take place in the experience rooms in the Festival City. We have two sessions, hosted by two of our topic experts!
11.30am on day 1&2: GDPR - The Essentials in 20 Minutes! Hosted by Tim Roe
This session will be discussing the basis for marketing under GDPR: consent and legitimate interest. What does that even mean? What’s the difference? Which one should I use? Our Compliance & Deliverability Director (and DMA GDPR guru) will answer all these questions and more through the application of real-life marketing scenarios.
4.00pm on day 1&2: Top 10 Tips to Achieving Website Personalisation. Hosted by Tasin Reza
Do you think website personalisation is too much hassle, too complex, too time-consuming? Well come along and listen to our top tips. We guarantee we’ll give you a leg-up and a wealth of ideas to take away.
Have you got your ticket yet? You can purchase your Festival of Marketing ticket here.