Customer Data Platform: Spend Less, Achieve More

Don't leave your marketing communications to chance!

The customer data platform (CDP) is the answer to the marketer’s prayer for a single, accessible repository for all customer data. It is the connection point for customer data across all platforms and channels, giving a consolidated view of customers as they engage with brands across channels and devices. It creates a platform to power omni-channel marketing and marketing
analytics.

In this paper, however, we want to take an alternative view of the CDP. While some see the CDP as a new development, RedEye’s view is that it’s simply the natural evolution of the marketing database. We see it as the final step in the creation of a new era where the approaches of traditional direct marketing are finally applied to omni-channel marketing.

Download this white paper to explore why the marketing database is dead, the history of the Customer Data Platform and how you can achieve more with a Customer Data Platform.

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