Using RedEye’s behavioural email programme of integrating web analytics with email marketing, BVG implemented an abandoned basket behavioural email campaign. The behavioural email campaign was designed to uplift conversion through re-engaging any users that may have been distracted while making their purchase or needed additional reassurance and support during the buying process.
By extracting accurate analytics regarding online customer behaviour RedEye helped BVG identify online users abandoning their online shopping baskets before completing a purchase. Based on this information BVG sent a highly personalised and targeted email to each individual abandoned basket user to re-engage the customer and encourage them back to the website to complete their order.
An initial behavioural email was sent 1 day after the user abandoned their online shopping basket. If the user did not re-engage a follow up email was sent 3 days later offering the user a 10% discount.
RedEye’s in-house segmentation tool made it possible for BVG to easily create customer segments based on online customer behaviour. This ensured a highly targeted email was sent to every individual abandoned basket user.
In addition to the abandoned basket behavioural email campaign BVG also focused on improving email marketing campaigns across its portfolio of sites by utilising RedEye’s easy to use email ASP solution, REACT.
During all email campaigns RedEye provided BVG with ongoing support and guidance to ensure success.