RedEye’s fully integrated platform has enabled Eaglemoss to identify opportunity across each stage of the customer lifecycle. More visitors have been converted into customers and subsequently nurtured into brand advocates through the application of 170 automated campaigns and communication lifecycles, enabling them to retain their customer base and grow LTV.
To achieve this RedEye collected and amalgamated data from all possible sources providing Eaglemoss with a unified single customer view. This allowed them to understand their customers and automatically engage those customers through the RedEye multi-channel Marketing Automation Hub.
RedEye’s consultants worked with Eaglemoss to identify possible areas of risk and opportunity within the customer behaviour and buying habits, identifying cohorts of their customer base. For instance, identifying those at risk of lapsing or purchasing from a competitor when highly sought after and popular collectables went out of stock or were temporarily unavailable.
Following this insight RedEye immediately looked into how customers interact with the online store and how stock levels impact the onsite behaviour. To ensure maximum revenue whilst improving customer loyalty and satisfaction RedEye targeted customers who dropped out of the purchasing funnel at various stages, one of them being due to stock shortages. With a personalised ‘Back in Stock’ customer experience, using a combination of customer engagement, stock levels and transactional data RedEye was able to target those customers efficiently and secure the revenue.