Reacting to daily changes in consumer behaviour to deliver personalised email communications, increasing engagement and driving a 315% increase in revenue year on year
World of Books
sell quality used books at competitive prices to millions of customers worldwide. Over the last decade, they have grown from a start-up into a leading global seller of quality used books and pioneers in e-use and recycling. Their inventory has grown to over 5 million in stock, and they sell a book somewhere in the world every two seconds.
Founded on an ethos to do good, to help charities and to make a positive impact, World of Books want to share the love of literature by rereading and reusing books.
Their objectives going into lockdown were to maintain a level of engagement with their existing customer base and to be as reactive as possible to adapt product messaging, whilst delivering a personalised experience to readers. All working towards their business goal of improving customer loyalty and lifetime value.