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A Client Journey: Penhaligon's and RedEye

Who are Penhaligon's?

Penhaligon’s are a luxury fragrance brand, with a long and rich history that began in the Victorian era. Through their stores and concessions nationwide and their online presence, they sell 38 unique fragrances, fragrances that have attained the biggest seal of approval – two Royal Warrants from HRH The Prince of Wales and HRH The Duke of Edinburgh.

Why RedEye?

Penhaligon’s were looking for a supplier that could help them take their digital marketing to the next level, further highlighting their commitment to enhancing the all-important customer journey. It was clear RedEye were the right fit for Penhaligon’s, as a business centred on technology that could also deliver the extra element that Penhaligon’s were looking for – insight and in-depth support.

Penhaligon's Requirements

To drive increased conversion and income to meet challenging targets
To take Penhaligon’s rich data to the next level, harnessing its full potential
To bring new ideas to the table through high level strategic thinking through RedEye’s expert Account Management team and Strategy team
To provide a Marketing Automation platform capable of supporting their ambitious marketing goals that support their premium offering
To generate new ideas to optimise their website through conversion rate optimisation
To help them get to know the Penhaligon’s customer at a deeper level
To tie together their two brands – Penhaligon’s and L’Artisan Parfumeur – under one expert multi-channel marketing roof

From the outset it was obvious RedEye were the right fit for us, it was clear they had the levels of expertise we required and they could provide the perfect amount of account management support, meaning we knew they were always there when we needed them. This was something other suppliers just could not provide. The results we have achieved during our relationship with RedEye so far really speak for themselves. We are now looking forward to the future with RedEye, ensuring we are always enhancing the experience our customer’s receive.

Online Content Manager

Penhaligon's

58%

Increase in direct conversion YOY through their email channel

3%

Increase in overall site-wide RPV (Revenue per Visitor)

776%

ROI from their email channel

Watch our video to find out more about our relationship

We are so proud of what we have achieved with Penhaligon's, we hosted a joint event at The Shard to tell others about the great stuff we are doing together. Watch the video to see the full joint presentation in action!

Want to know more? Access the full client story here.

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