Case Studies

Macdonald Hotels increase ROI by 4700%

Following an analysis by RedEye through web analytics, Macdonald Hotels became aware of several opportunities for improvements relating to registration, hotel search and the booking process on their website. Keen to improve these critical procedures Macdonald Hotels implemented RedEye’s conversion optimisation process, combining usability, email and analytics.

RedEye optimisation helps William Hill improve conversion

William Hill wanted to improve the number of users registering online and improve the retention of registered users by maximising the content available on the website.

RedEye helps Sainsbury’s Bank improve ROI by 750% through behavioural email.

RedEye was appointed to increase conversion across a full range of products for Sainsbury’s Bank. This task was made the more difficult in the absence of direct and regular access to customer and prospect data.

Monarch improves sales and conversion through RedEye’s media mix analysis.

Monarch has always allocated media sales based on the traditional ‘last click’ method of reporting. However, for some time the company has wanted to understand the true value of their online media

RedEye resolves Interflora’s deliverability issues improving open rates and sales.

Interflora was finding increasing problems in delivering emails to customers, especially at their peak sales times of Chrismas, Valentines Day and Mothers Day. Their previous email supplier was unable to resolve these issues. The brief was straightforward – to help Interflora grow their business through more effective email marketing.

RedEye’s mobile marketing campaign gets 20% more customers to the Body Shop.

The Body Shop wanted to attract customers to specific “Love Your Body” in-store events. The store had previously used direct mail and email to broadcast marketing and CRM messages to their customer base, but they wanted to increase the amount of media channels being used and improve attendance at their events.

RedEye successfully test usability for DCSF diplomas website.

DCSF needed to increase awareness and understanding of a new Diplomas qualification for young people.  As part of this campaign a new Diplomas website was developed as a main source of communication regarding information on the programme.  To ensure the initial Diplomas website launch was effective, and met the needs of the target audience, COI recommended usability testing.