Single Customer View

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An accurate single customer view is at the heart of everything we do

Tie customer data together from any touchpoint into a comprehensive customer record, using our SCV, held at the core of RedEye’s marketing automation platform.

Single Customer View

Powerful customer databases built on experience

We have been building customer databases for clients since 1997. The power of the RedEye database and our management and application of customer data is one of the key factors that make us different.
Whether you are building or buying a single customer view you need three things above all else:

  • Accurate data delivery
  • To combine all sources of data
  • Cross device tracking

Only use precise customer data

RedEye’s unique customer identification solution delivers customer data precisely as we use a total of 24 identifiers. Traditional marketing databases only use a limited number of identifiers, 7 or 8, to link customer records.

Combining every data source

Create a unified database with these 24 identifiers. RedEye can link multiple data sources – from transactional and POS data, CRM or store data to channel engagement data, mobile device data and website and behavioural data.

Deliver personalised messages

Build your customer profiles by automatically collecting every interaction and engagement with your customer. RedEye directly links the customer interaction back to the customer record in a self-perpetuating and self-enhancing solution.

85.4% increase in email engagement year on year

“Whilst we leverage historic data to proactively plan for the future and provide relevancy to our customers, we have also learned the importance of being flexible and applying more real-time data to adapt our strategy to grow and secure the future value of our customer database.”

Ciaran Downes, CRM Manager, World of Books

Eaglemoss achieve 63% email revenue growth YOY

“Without the RedEye Marketing Automation Hub, especially the ‘Back in Stock’ programme, the channel growth we have seen in the last three years wouldn’t have happened. We feel RedEye are an integral supplier of Eaglemoss and are looking forward to continuing our growth together.”

Adam Symes, Group Head of CRM, Eaglemoss

40% increase in email revenue through data-driven marketing automation

“The exponential growth of Travelodge’s CRM programme in the past couple of years has been credited to the sophisticated technology of RedEye’s Contour platform coupled with the skill, creativity and experience of their team.”

Stuart Dessler, Senior eCRM Manager, Travelodge

Explore more capabilities designed to grow revenue and strengthen customer loyalty

Single Customer View

Create your unique single customer view

Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.

Customer intelligence and Predictive Analytics

Intelligent campaign, customer and predictive analytics

Understand, query and action newly uncovered trends and drive your customers through each stage of the lifecycle for maximum returns.

Marketing Automation

Fully integrated multi-channel marketing automation

Our intuitive journey builder allows you to easily create automated campaigns. Harness the power of cross-channel communications all from one screen.

Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.

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