Single Customer View
An accurate single customer view is at the heart of everything we do
Tie customer data together from any touchpoint into a comprehensive customer record, using our SCV, held at the core of our marketing automation (MAP) and customer data (CDP) platform.
Powerful customer databases built on experience
We have been building customer databases for clients since 1997. The power of the RedEye database and our management and application of customer data is one of the key factors that make us different.
Delivering the most compelling personalised content, increasing engagement and ultimately conversation starts with the development of a database that connects, unifies and enriches all of your customer data and behaviour in one place – a SCV.
We’re a passionate believer that a valuable single customer view is the foundation to any successful data driven marketing strategy.
Connect
We eliminate your customer data silos and connect every on and offline touchpoint your customer has with your brand into one database.
Connect your person, product, transactional, loyalty data and more to form a complete and bespoke picture of your customers.
Unify
The strength of your SCV is measured on its ability to unify and deduplicate customer records. We automatically connect the dots between each data source you send us.
Using 24 unique identifiers your data is unified to create complete and individual customer records.
Enrich
We enrich every customer profile with onsite behavioural tracking and channel engagement data.
Understand how and when customers engage with your brand and react in real-time to trigger automated campaigns from any point within the customer journey.
Quick pace needed for Sky's Abandoned Basket programmes
“I really enjoy working with RedEye on Sky’s Abandoned Basket programme. RedEye strive to push the programme forward, always coming up with new initiatives to try. They are also very accommodating to Sky’s quick pace which is essential. I hope we work together for many more years to come.”
Predictive Frequency Management increases engagement by 17%
“We’ve gone from sending one or two emails a week to sending almost every day. Our open rates have increased to nearly 40%, click-throughs are averaging about 6% and conversion rate has over doubled.”
Email income increases by 44% in their first year using RedEye marketing automation
“We are extremely pleased with the results RedEye have helped us to achieve in our first year together. We truly feel like they are in it with us, supporting our growth with an email campaign programme that aids us in targeting our different groups of customers with a personalised approach, which has driven fantastic results.”
Explore more capabilities
Actionable customer data
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
AI-driven predictive analytics
Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.
Reporting made for marketers
Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.
Talk to us
One of our friendly experts will be in touch to find out a little more about your challenges and give you a tour of our platform, highlighting exactly how our tech can solve your problems and help you reach your marketing objectives.
