Predictive Analytics and Modelling

Stop guessing. Use AI to predict customer behaviour

By knowing what your customers are likely to do next, you have a unique opportunity to influence that decision. Each one of our models is designed to tackle the core challenges you face at key stages of the customer lifecycle.

Chance of becoming a VIP Customer

Predict customer behaviour to inform new campaigns

Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.

Predicted customer lifetime value

Identify and look after your most valuable customers

Maximise the full potential of your customer database by knowing who will become your most valued customers by spending more.

Chance of becoming a lapsed customer

Change the behaviour of customers who may churn

Retain your customers at scale, maximising revenue that would otherwise be lost by identifying customers who may lapse.

Choose from 8 predictive models

First to Second Purchase

I need to convert more prospects

Know which prospects are likely to make their first purchase and grow your customer base with our Prospect conversion model.


I need more repeat customers

Achieve more repeat purchases by predicting which customers will purchase from you again with our First to second purchase model.


I need fewer unsubscribes

Act before your customers opt out and you lose the value of that customer forever with our Predicted unsubscribe model.


I need to reduce my churn rate

Re-engage customers with key campaigns and incentives before they turn to a competitor with our Predicted churn model.


I need to increase my VIP segment

Increase loyalty by uncovering who will become your next most valuable customer with our Likelihood to become a VIP model.

Email Frequency

I need to improve my deliverability

Learn the optimum frequency of campaigns for your customers to avoid over mailing with our Frequency Optimisation model.

Predicted Customer Lifetime Value

I need to identify my customer's with the highest lifetime value

Predict which customers will carry the highest spending potential over time with our Predicted lifetime value model.

Predictive Replenishment

I need to know when my customer's are ready to buy again

Accurately predict when a customer needs to re-order a product they’ve previously ordered with our Predictive replenishment model.

What results could our predictive analytics generate for you?


Watch this video of Travis Perkins as they talk through their Predictive Analytics journey and the results they have achieved so far.


This video is hosted by YouTube which contains a tracking cookie. Please accept Marketing Cookies to watch this video.


With RedEye’s powerful predictive analytics capability, you no longer have to react to an event. Instead, our Predictive Models give your customers exactly what they need, at the exact right time.

What our clients say

Perfume in front of pink flowers

Email revenue up by 72% compared against previous automation provider

“Since moving over to RedEye they have exceeded our expectations with the level of strategic support and ideas they have provided to help grow Fragrance Direct, in comparison to our previous supplier. All of which has helped us see an impressive increase in performance with email revenue up by 72% when compared to what we achieved with our previous supplier.”

Danielle Hardie, Marketing Executive, Fragrance Direct

Predictive Frequency Management increases engagement by 17%

“We’ve gone from sending one or two emails a week to sending almost every day. Our open rates have increased to nearly 40%, click-throughs are averaging about 6% and conversion rate has over doubled.”

Charlotte Freddi, CRM Marketing Manager, Gtech

Taking Penhaligon’s rich data to the next level, harnessing its full potential!

“From the outset it was obvious RedEye were the right fit for us, it was clear they had the levels of expertise we required and they could provide the perfect amount of account management support, meaning we knew they were always there when we needed them.”

Online Content Manager, Penhaligon's

Predicting churn to makeover allbeauty’s customer retention strategy

“Since applying the predictive churn model onto our customer database, we have been overwhelmed with the success in not only dramatically reducing customer churn but also increasing sales from those who would have previously lapsed by 414.6%.”

CRM Manager, allbeauty

Explore more capabilities

Single Customer View

Actionable customer data

Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.


Email, SMS, web push, retargeting

Reduce your time, tech stack and license fees by moving to a platform that can offer you all the channels you need.

Data Insights

Reporting made for marketers

Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.

Talk to us

One of our friendly experts will be in touch to find out a little more about your challenges and give you a tour of our platform, highlighting exactly how our tech can solve your problems and help you reach your marketing objectives.

It looks like you’re using Internet Explorer, which is no longer supported. You might experience issues, please click here to use chrome or here to use Firefox.
Close Bitnami banner