Data


Connect all your customer data into a single customer view unique to your business

Delivering the most compelling personalised content, increasing engagement and ultimately conversation starts with the development of a database that merges all customer information, behaviours and actions into a single customer view.


Data touchpoints for single customer view

Remove the headache of your customer data silos

Harness the power of your customer data from across multiple touchpoints so that you are in full control from a single platform.

Single customer view for email marketing

Make decisions from the most complete picture

Layer engagement and behavioural activity over your CRM data to create personalised journeys that resonate with your customers.

Segmentation for email marketing

Capitalise on opportunities by having a continuous data feed

React and respond in real-time to your customers changing behaviours and actions instead of out-of-date data exports.



Enhance your data with a deeper layer of customer insight

Your combined customer behaviour and enrichment data automatically updates into your lifecycle segmentation, meaning you always have the most up-to-date snapshot of your customers so you can drive incredibly personalised campaigns.

Orchestrate personalised multi-channel campaigns from the most accurate customer profile

Our advanced identification technology uses a total of 24 identifiers to accurately match a customer’s actions from multiple sources, as well tracking the customer journey across multiple devices and physical locations – to create a true picture of your customers’ behaviours.


Complete the picture by adding various enrichment cues alongside valuable behavioural information

RedEye’s unique enrichment layer offers value added data on top of your traditional customer and behavioural data, providing you even more campaign and specific targeting opportunities.



Save time, resource and headaches with our database integrations

Accurate and effective multi-channel strategies require a solution that can eliminate data silos and inconsistent customer record keeping. Our integration pathways with many leading data warehouses, CMS and CRM providers make this a reality.

Google BigQuery

Google BigQuery

Magento

Magento

Shopify

Shopify

Microsoft Azure

Microsoft Azure

Microsoft Dynamics

Microsoft Dynamics 365

amazon Redshift

Amazon Redshift



Data security is at the heart of our systems

We are both ISO 9001 and 27001 certified and have a comprehensive Information Security Management System (ISMS) that is independently audited annually. We’ve worked with some of the biggest financial and insurance brands in the UK and meet their strict standards.

 

We are also a member of the Data & Marketing Association (DMA) with our employees taking an active role on their committees.

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What our clients say

85.4% increase in email engagement year on year

“Whilst we leverage historic data to proactively plan for the future and provide relevancy to our customers, we have also learned the importance of being flexible and applying more real-time data to adapt our strategy to grow and secure the future value of our customer database.”

Ciaran Downes, CRM Manager, World of Books

Eaglemoss achieve 63% email revenue growth YOY

“Without the RedEye Marketing Automation Hub, especially the ‘Back in Stock’ programme, the channel growth we have seen in the last three years wouldn’t have happened. We feel RedEye are an integral supplier of Eaglemoss and are looking forward to continuing our growth together.”

Adam Symes, Group Head of CRM, Eaglemoss

40% increase in email revenue through data-driven marketing automation

“The exponential growth of Travelodge’s CRM programme in the past couple of years has been credited to the sophisticated technology of RedEye’s Contour platform coupled with the skill, creativity and experience of their team.”

Stuart Dessler, Senior eCRM Manager, Travelodge

Automated data-driven personalisation, at every stage of the customer lifecycle

“Being able to segment our email base by level of engagement has led to a more focused management of send volume. In practice this has meant sending more to our top engaged customers (alphas) and the confidence to curtail sends to our non-engaged’s almost completely. This led to a 17% increase in email revenue for only 2% more volume YoY.”

Matthew Grisman, Head of Customer Retention, MandM Direct

From limited marketing automation to a personalised, data-driven platform in just six weeks!

“I am impressed with every staff member I have dealt with at RedEye. It was clear that there was a commitment to help us as much as possible and as quickly as possible. I feel we have made a great choice in our email marketing partner.”

David Barlow - Senior Systems Analyst & Software Developer, Elegant Resorts
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Explore more capabilities designed to grow revenue and strengthen customer loyalty

Customer intelligence and Predictive Analytics

Intelligent campaign, customer and predictive analytics

Understand, query and action newly uncovered trends and drive your customers through each stage of the lifecycle for maximum returns.

Marketing Automation

Fully integrated multi-channel marketing automation

Our intuitive journey builder allows you to easily create automated campaigns. Harness the power of cross-channel communications all from one screen.

People

Enthusiastic marketing automation specialists

Advice and support from dedicated customer success teams helping you reach your goals and produce great customer experiences.



Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.


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