Email Marketing For Higher Education
A generic campus prospectus no longer cuts it. Connect with prospective students on a personal level
RedEye’s marketing automation platform unlocks your student recruitment potential by revolutionising your student experiences. Deliver personalised messages tailored to your prospective students’ needs and desires. Maximise your admissions this academic year!
Identify students' academic interests and extracurricular activities
Segment on interests and recruitment stage
Create personalised campaigns by highlighting the academic and extracurricular activities students are interested in and how your campus can meet their needs.
Segment on demographics
Deliver key messages to convert a prospective student into an enrolled student by segmenting on demographics such as; flexible classes, financial aid, support with childcare or institutional value alignment.
Captivate prospective students from start to finish
Go beyond walls of text
Student-orientated email marketing is people focussed and engaging. Real-life student experiences convert prospective students. Our Email Builder facilitates this with easy embedding of video reels on top of being able to select from a range of beautifully crafted mobile-friendly templates.
Showcase the value of your institution
Use social proof to prove your authenticity. Embed student stories, students’ social media posts and success stories from alumni within your email creatives. All easily achievable with our Email Builder tool.
Use automation to achieve a student-centric marketing strategy
Nurture prospective students with a personalised journey
Create marketing campaigns that automatically send personalised content based on a prospective student’s interests and behavioural interactions on your website.
Create workflows for any scenario
Whatever your target is, a workflow is the answer; like increasing enrolment numbers, improving engagement, or heavily promoting specific academic programs which are under-subscribed.
See our platform in action
See how RedEye releases the potential of your customer data to create personalised multi-channel campaigns across the customer lifecycle.
In under 3 minutes you’ll discover:
- How quick it is to create customer segments for use in campaigns
- The simplicity in building dynamic personalised email creatives
- The joy of creating multi-channel campaigns from a single workflow
- How AI-driven predictive models will transform your customer lifecycle marketing
Co-ordinate and collaborate with the admissions team
Everything taken care of in one place
It can be tricky to co-ordinate between departments when using separate systems. So don’t! Use one platform between marketing and admissions to handle the admissions process, student orientation, and ensure timely communication that keeps your institution top-of-mind.
Cross department data sharing
Our Student Data Platform is flexible and powerful to facilitate a complete student record with many data collection points, allowing different teams, with different targets to create multiple student journeys instead of competing with each other.
Effective event promotion and management proven to increase engagement
Targeted event promotion
Promote campus events, open days, and other activities with targeted campaigns aimed at the right segments, whether they’re prospective students or alumni.
Event engagement
Use automation to send reminders, updates, and post-event follow-ups, enhancing participation and engagement with university events.
Reach, engage and convert alumni into donors
Keep your alumni engaged and interested
Alumni relations made simple. Segment alumni by graduation year, field of study, location to tailor communications about local gatherings, networking opportunities, and fundraising campaigns.
Fundraising appeals that connect and convert
Tailor fundraising messages to reflect alumni experiences. Create separate workflows for alumni who have yet to donate, those that have shown interest in the past, and for your VIP alumni who are long time donors.
Use a provider where all your student data stays in the United Kingdom
Ultimate data protection
RedEye is a UK company with over 25 years in the industry. We make sure all student data stays in the UK so you can gain trust. It’s our extra commitment to data privacy and security above and beyond the Data Protection Act 2018 and UK GDPR.
Trust and reputation
Keeping student data within the UK offers numerous advantages in terms of legal compliance, data protection, security, and trust. Make sure you know exactly where your student data is stored and sent to.
Does your marketing make the grade?
RedEye empowers the higher education sector to succeed in delivering the data-driven marketing strategies you need to increase student admissions and convert more alumni into long-term donors.
By leveraging RedEye’s capabilities, you will create more personalised and engaging experiences, optimise your marketing efforts, and improve your operational decisions.
Get in touch
One of our friendly experts will find out a little more about your student recruitment challenges and give you a tour of our platform.
Explore our full capabilities
Explore more capabilities
Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.
Multichannel marketing automation
Our intuitive journey builder allows you to easily create automated campaigns across multiple channels – all from one screen.
Reporting made for marketers
Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.
Email, SMS, web push, retargeting
Reduce your time, tech stack and license fees by moving to a platform that can offer you all the channels you need.
Actionable customer data
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
Powerful integrations
Our integrations make it simple to manage your bespoke single customer view with feeds from your data warehouses, CRM’s, CMS & more.
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