Customers


Amazing results our clients have achieved

We’re proud to showcase success stories from a variety of industries on how our clients have achieved their marketing goals in growing their revenue and deepening customer loyalty through RedEye’s unique mix of data, technology and people.

 

Our people support our clients like no other to bring success, knowing the data inside out and advising on best practice for marketing automation.



Magnet Trade introduce SMS alongside email to increase survey response rate by 33%

“On our post purchase workflow, the email and SMS campaigns can be connected to each other either by a time delay or rules based on a customer’s activity. It’s very intuitive to use and I can personalise the SMS content with customer data from our SCV.”

Esme McQue, Email/CRM Marketing Executive, Magnet Trade

Achieving 305% ROI within the first year of using marketing automation

“We knew marketing automation was the answer, but we didn’t have the expertise inhouse to start it from scratch ourselves. We chose RedEye as our partner as their team became our team enabling us to grow at a faster pace.”

James Edmonds, Managing Director, Hayloft
Perfume in front of pink flowers

Email revenue up by 72% compared against previous automation provider

“Since moving over to RedEye they have exceeded our expectations with the level of strategic support and ideas they have provided to help grow Fragrance Direct, in comparison to our previous supplier. All of which has helped us see an impressive increase in performance with email revenue up by 72% when compared to what we achieved with our previous supplier.”

Danielle Hardie, Marketing Executive, Fragrance Direct
Couple watching Sky TV

Quick pace needed for Sky's Abandoned Basket programmes

“I really enjoy working with RedEye on Sky’s Abandoned Basket programme. RedEye strive to push the programme forward, always coming up with new initiatives to try. They are also very accommodating to Sky’s quick pace which is essential. I hope we work together for many more years to come.”

Victoria O'Brien, Digital Product Owner Manager

22% of revenue generated by behavioural email

“We are really pleased we made the move to RedEye. The platform is easy to use; the RedEye team are very knowledgeable and always happy to help. The migration went smoothly, and we have already seen significant improvements across all KPI’s compared to our old ESP.”

Group Marketing Manager, TravelUp

Predictive Frequency Management increases engagement by 17%

“We’ve gone from sending one or two emails a week to sending almost every day. Our open rates have increased to nearly 40%, click-throughs are averaging about 6% and conversion rate has over doubled.”

Charlotte Freddi, CRM Marketing Manager, Gtech

Email income increases by 44% in their first year using RedEye marketing automation

“We are extremely pleased with the results RedEye have helped us to achieve in our first year together. We truly feel like they are in it with us, supporting our growth with an email campaign programme that aids us in targeting our different groups of customers with a personalised approach, which has driven fantastic results.”

eCommerce Manager, allbeauty

40% increase in email revenue through data-driven marketing automation

“The exponential growth of Travelodge’s CRM programme in the past couple of years has been credited to the sophisticated technology of RedEye’s Contour platform coupled with the skill, creativity and experience of their team.”

Stuart Dessler, Senior eCRM Manager, Travelodge

Interactive and engaging emails that powered long term customer relationships

“I have been very impressed with how simple and intuitive the RedEye platform has been to use. With a small and nimble team, it was important for us to have a flexible and versatile platform that we could rely on to help us to deploy the scale and sophistication of personalised lifecycle campaigns that you might expect from a much larger team.”

Alex van Steeden, Senior eCRM & Insight Manager, Papa John's

From limited marketing automation to a personalised, data-driven platform in just six weeks!

“I am impressed with every staff member I have dealt with at RedEye. It was clear that there was a commitment to help us as much as possible and as quickly as possible. I feel we have made a great choice in our email marketing partner.”

David Barlow - Senior Systems Analyst & Software Developer, Elegant Resorts

Travis Perkins used AI and predictive analytics to reduce customer churn by 54%

“We worked with RedEye to implement their Predictive Modeller to help us identify our customers who were most likely to leave. The Churn Model gave us the opportunity to act before it was too late. We saw an 8.8% increase in retention.”

Vicki Nolan, Senior Digital Marketing Manager, Travis Perkins
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All case studies

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Styling success: How Get The Label went from Spam to Glam with interactive multi-channel campaigns

Travelodge logo

Check out time: Hyper-personalised basket abandonment journey increased email revenue by 50%

MaxiNutrition Logo

Gains for MaxiNutrition with 37.8% growth in customers thanks to a personalised RedEye supplement

EMR Logo

Back on track: EMR and RedEye working together in times of travel disruption

WatchShop

Time is Money: WatchShop boosts revenue by 139% through RedEye’s Managed Services

Magnet Trade logo

Magnet Trade introduce SMS alongside email to increase survey response rate by 33%

Hayloft logo

Achieving 305% ROI within the first year of using marketing automation

85.4% increase in engagement year-on-year for World of Books

Predictive Frequency Management increases engagement by 17%

7.83% increase in last click conversion through interactive emails

A 17% increase in email revenue for only 2% more volume YoY for MandM Direct


Perfume bottle with pink flowers

Exceeded our expectations with the level of strategic support and ideas generated

“Since moving over to RedEye they have exceeded our expectations with the level of strategic support and ideas they have provided to help grow Fragrance Direct, in comparison to our previous supplier. Let alone their help in enabling us to get the most out of the RedEye platform, but the account management team have been a pleasure to work with from a smooth onboarding, to the day-to-day.”

Danielle Hardie, Marketing Executive, Fragrance Direct

Magnet Trade introduce SMS alongside email to increase survey response rate by 33%

“We’re delighted with the increase in conversion on our post purchase and post quote journey with the addition of SMS. RedEye identified the gap in our customer journey and made the recommendation. It was far easier than I’d imagined to implement.”

Esme McQue, Email/CRM Marketing Executive, Magnet Trade

LV= see 295% increase in conversion rate of prospects

“The team at RedEye know our brand and processes as well as we do, as we have been working with them closely for over 10 years and they have been a massive help in improving our online sales conversions.”

Senior Marketing Manager, LV=

RedEye have helped us plan and execute email optimisation and testing strategies

“RedEye has supported HomeServe over the past 9 years providing an excellent service, with care, collaboration and expertise. Our long term relationship has contributed to ensuring we enhance the opportunities for our email marketing automation campaigns.”

Head of Marketing Productions, HomeServe
Junior Doctor writing a note

We all went away from the meeting full of ideas

“RedEye shared with us a campaign planning document that we have since adopted internally as our standard communication strategy template. We all went away from the meeting full of ideas.”

Senior Marketing Manager, L&R Medical
Mother and Child looking at oven

Working with the RedEye team is a pleasure!

“Our dedicated RedEye client services team build and deploy all our email campaigns and are always responsive and on hand to help with any query, big or small! We couldn’t have asked for better support or overall service.”

Mike Langley, Marketing Consultant

Interactive and engaging emails that powered long term customer relationships

“I have been delighted by the dedicated team at RedEye who have supported us each day on whatever we needed, whether that is design support, campaign creation or ideas on how we can drive up engagement and conversions – ensuring that we are always getting the most of the platform and our campaigns.”

Alex van Steeden, Senior eCRM & Insight Manager, Papa John's

Predictive Frequency Management increases engagement by 17%

“With the support of RedEye’s account management team and their frequency optimisation strategies, email has gone from a supporting channel to one of the main drivers of our revenue.”

Charlotte Freddi, CRM Marketing Manager, Gtech

40% increase in email revenue through data-driven marketing automation

“RedEye have been a crucial supplier for us during these unprecedented times. Their feature-rich self-service platform has allowed us to respond effectively to the covid-19 crisis at all hours and the Account team have been fantastic.”

Stuart Dessler, Senior eCRM Manager, Travelodge
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Start driving more intelligent marketing automation today

Request a call and one of our friendly experts will be in touch to find out a little more about your business and its challenges. We’ll show you how RedEye can help you achieve your marketing goals.


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