Email Marketing For Museums


Elevate your visitor experiences and boost your museum revenue like never before

RedEye’s marketing automation platform unlocks your museum’s visitor potential by helping you revolutionise your visitor experiences, personalise engagement and maximise your marketings impact with cutting edge automation and AI-driven insights.

Email marketing for the Museum industry

Personalised for the perfect day out

Visitor segmentation

Use your visitor data to segment based on their interests, past visits, and behaviour, allowing you to send tailored communications that resonate with different visitor groups, such as families, history enthusiasts, art lovers, or educational groups.

Customised content and offers

Deliver personalised content and offers through channels such as email or SMS, about upcoming exhibitions that match your visitor’s interests, or special events that might appeal to them.

Marketing automation for museums

Captivate visitors from start to finish

Pre-visit communications

Automate campaigns that deliver useful information before their visit including what to expect, opening times or special exhibits, improving the overall visitor experience.

In-visit engagement

Utilise real-time data to engage with visitors through personalised messages, exhibition recommendations and navigation aids to truly enhance their visit.

Visitor reporting for Museums

Exhibit your best campaigns

Automated campaigns

Implement automated campaigns to promote new exhibitions, events and membership renewals. By sending campaigns that are timely and relevant you increase the likelihood of engagement and conversion.

Real-time campaign analytics

Monitor the effectiveness of your marketing campaigns in real-time, allowing for quick adjustments to improve reach, engagement, and conversions.

See our platform in action

Take a video tour of RedEye

See how RedEye releases the potential of your customer data to create personalised multi-channel campaigns across the customer lifecycle.


In under 3 minutes you’ll discover:

  • How quick it is to create customer segments for use in campaigns
  • The simplicity in building dynamic personalised email creatives
  • The joy of creating multi-channel campaigns from a single workflow
  • How AI-driven predictive models will transform your customer lifecycle marketing


Museum membership communications

There’s more to explore with every visit

Membership promotion

Use targeted marketing strategies to promote membership sign-ups and renewals by offering personalised benefits that cater to the interests of different visitor segments.

Loyalty programs

Develop loyalty programs that reward frequent visitors with perks such as exclusive previews, special event invitations or discounts to encourage repeat visits and deeper engagement.

Email marketing to Higher Eductation and Schools

Learning opportunities with every step

Targeted educational programs

Promote educational programs and resources to schools, universities, and community groups using segmentation to tailor the messaging and offers to the needs and interests of each group.

Feedback and improvement

Collect and analyse feedback from educational program participants to continuously improve your offerings and ensure they meet the needs of educators and students.

Send out booking confirmations to your visitors

Managing the art of attendance

Visitor flow management

Analyse visitor data to understand patterns in attendance and movement through the museum to help with managing visitor flow, reducing congestion and improving your visitors experience.

Predictive Analytics

Use predictive analytics to forecast attendance trends which can help with staff scheduling, exhibition planning and resource allocation.

Museum donation box and fundraising

Fundraising for the future

Donor engagement

Utilise data to segment donors and tailor your fundraising campaigns to resonate with their motivations and interests, enhancing the effectiveness of these campaigns.

Event promotion

Automate the promotion of fundraising events using targeted strategies to reach potential donors and sponsor increasing attendance and support.

Your ticket to better marketing awaits…

RedEye empowers museums to succeed in delivering the data-driven strategies you need to create more personalised and engaging visitor experiences, optimise your marketing efforts, enhance your educational outreach, and improve your operational decisions.
By leveraging RedEye’s capabilities, you can increase your visitor satisfaction, drive repeat visits, and ultimately, support your mission more effectively.


Get in touch

One of our friendly experts will find out a little more about your challenges and give you a tour of our platform.

Explore our full capabilities

Customer intelligence and Predictive Analytics

Explore more capabilities

Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.

Marketing Automation

Multichannel marketing automation

Our intuitive journey builder allows you to easily create automated campaigns across multiple channels – all from one screen.

Data Insights

Reporting made for marketers

Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.

Easy drag and drop Email Builder

Email, SMS, web push, retargeting

Reduce your time, tech stack and license fees by moving to a platform that can offer you all the channels you need.

Single Customer View

Actionable customer data

Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.


Powerful integrations

Our integrations make it simple to manage your bespoke single customer view with feeds from your data warehouses, CRM’s, CMS & more.

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