Email Marketing For Museums
Elevate your visitor experiences and boost your museum revenue like never before
RedEye’s marketing automation platform unlocks your museum’s visitor potential by helping you revolutionise your visitor experiences, personalise engagement and maximise your marketings impact with cutting edge automation and AI-driven insights.
Personalised for the perfect day out
Visitor segmentation
Use your visitor data to segment based on their interests, past visits, and behaviour, allowing you to send tailored communications that resonate with different visitor groups, such as families, history enthusiasts, art lovers, or educational groups.
Customised content and offers
Deliver personalised content and offers through channels such as email or SMS, about upcoming exhibitions that match your visitor’s interests, or special events that might appeal to them.
Captivate visitors from start to finish
Pre-visit communications
Automate campaigns that deliver useful information before their visit including what to expect, opening times or special exhibits, improving the overall visitor experience.
In-visit engagement
Utilise real-time data to engage with visitors through personalised messages, exhibition recommendations and navigation aids to truly enhance their visit.
Exhibit your best campaigns
Automated campaigns
Implement automated campaigns to promote new exhibitions, events and membership renewals. By sending campaigns that are timely and relevant you increase the likelihood of engagement and conversion.
Real-time campaign analytics
Monitor the effectiveness of your marketing campaigns in real-time, allowing for quick adjustments to improve reach, engagement, and conversions.
See our platform in action
See how RedEye releases the potential of your customer data to create personalised multi-channel campaigns across the customer lifecycle.
In under 3 minutes you’ll discover:
- How quick it is to create customer segments for use in campaigns
- The simplicity in building dynamic personalised email creatives
- The joy of creating multi-channel campaigns from a single workflow
- How AI-driven predictive models will transform your customer lifecycle marketing
There’s more to explore with every visit
Membership promotion
Use targeted marketing strategies to promote membership sign-ups and renewals by offering personalised benefits that cater to the interests of different visitor segments.
Loyalty programs
Develop loyalty programs that reward frequent visitors with perks such as exclusive previews, special event invitations or discounts to encourage repeat visits and deeper engagement.
Learning opportunities with every step
Targeted educational programs
Promote educational programs and resources to schools, universities, and community groups using segmentation to tailor the messaging and offers to the needs and interests of each group.
Feedback and improvement
Collect and analyse feedback from educational program participants to continuously improve your offerings and ensure they meet the needs of educators and students.
Managing the art of attendance
Visitor flow management
Analyse visitor data to understand patterns in attendance and movement through the museum to help with managing visitor flow, reducing congestion and improving your visitors experience.
Predictive Analytics
Use predictive analytics to forecast attendance trends which can help with staff scheduling, exhibition planning and resource allocation.
Fundraising for the future
Donor engagement
Utilise data to segment donors and tailor your fundraising campaigns to resonate with their motivations and interests, enhancing the effectiveness of these campaigns.
Event promotion
Automate the promotion of fundraising events using targeted strategies to reach potential donors and sponsor increasing attendance and support.
Your ticket to better marketing awaits…
RedEye empowers museums to succeed in delivering the data-driven strategies you need to create more personalised and engaging visitor experiences, optimise your marketing efforts, enhance your educational outreach, and improve your operational decisions.
By leveraging RedEye’s capabilities, you can increase your visitor satisfaction, drive repeat visits, and ultimately, support your mission more effectively.
Get in touch
One of our friendly experts will find out a little more about your challenges and give you a tour of our platform.
Explore our full capabilities
Explore more capabilities
Predict the future behaviour of individual customers at each stage of the lifecycle and influence their next likely action.
Multichannel marketing automation
Our intuitive journey builder allows you to easily create automated campaigns across multiple channels – all from one screen.
Reporting made for marketers
Using natural search language (NLQ) anyone can create complex customer analysis and dashboards through a simple search prompt.
Email, SMS, web push, retargeting
Reduce your time, tech stack and license fees by moving to a platform that can offer you all the channels you need.
Actionable customer data
Combine, consolidate and connect all your customer data from transactional to behavioural and deliver data-driven personalisation.
Powerful integrations
Our integrations make it simple to manage your bespoke single customer view with feeds from your data warehouses, CRM’s, CMS & more.
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