White Papers and Reports
Conversion Report
RedEye and Econsultancy have teamed up to produce the first ever report by Econsultancy into conversion.
The report is based on a survey of more than 700 client-side and agency digital marketers, carried out in July and August 2009. It contains a detailed overview of the tools, strategies and processes used by companies to improve their conversion rates.
The report findings are divided into the following sections: 
- Type of conversion and measurement
- Tools and strategies
- Best practice
- Segmentation
- People and processes
Read the press release to review the findings.
How accurate is your data?
On November 20th 2003 RedEye released The RedEye Report, a study into the accuracy of IP and cookie-based online management information.
The study examined data from two of the UK’s busiest ecommerce websites, www.asda.com and www.williamhill.co.uk.
The report provides the following insight:
- Identifies the level of inaccuracy of IP-based and cookie-based web metrics for two different websites.
- Explains why such errors occur.
- Recommends what decisions they can be used for.
