White Papers and Reports
How to improve conversion
A detailed look at the conversion improvement process
This white paper will take you through a four stage conversion improvement process helping you understand and identify the different marketing activities you can use to build your own structured programme for improving conversion on your website.
Read more and download the report.
Measuring Website Performance
A report into the strategies and techniques used to measure and improve website performance and online conversion in the travel industry.
In May 2010 RedEye and Travolution surveyed over 400 users of the Travel Weekly Group. The purpose of the survey was to investigate what marketing strategies and techniques companies within the travel industry use to improve online sales and conversion, and investigate how the success of these strategies are being measured in order to improve website performance. All findings can be found in this report.
Read more and download the report.
Engagement Segmentation
How to successfully integrate engagement segmentation into your email marketing strategy.
Providing you with 8 simple rules to help you successfully integrate engagement segmentation into your email marketing strategy, this white paper will help you understand engagement segmentation and the huge impact it can have on sales and conversion.
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Understanding behavioural email and how it can improve your business
A look at the past, present and future of behavioural email marketing.
In the past 10 years behavioural email has become one of the most effective forms of email marketing, resulting in ROI figures as high as 750%. Despite its growth marketers are still making mistakes in understanding the basics behind the strategy and how it really works.
Read more and download the white paper
Conversion Report
RedEye and Econsultancy have teamed up to produce the first ever report by Econsultancy into conversion.
The report is based on a survey of more than 700 client-side and agency digital marketers, carried out in July and August 2009. It contains a detailed overview of the tools, strategies and processes used by companies to improve their conversion rates.
How accurate is your data?
On November 20th 2003 RedEye released The RedEye Report, a study into the accuracy of IP and cookie-based online management information.
The study examined data from two of the UK’s busiest ecommerce websites, www.asda.com and www.williamhill.co.uk.
