User Experience & Usability
Understanding online user behaviour is essential if you want to optimise your website and improve conversion. At RedEye we provide a full range of qualitative and quantitative research and analysis services to help you discover “what” users are doing on your website and “why” they are doing it. Using this information we will help you make the right changes to your website that will improve the user experience, and ultimately improve online conversion. The services we offer include usability, user needs, user centred design, information architecture and accessibility.
Why RedEye
Working with RedEye has proved to be an extremely valuable exercise for optimising the Skype Shop. The way RedEye presents information allows us to make a truly informed decision about what we need to change. The prototypes they produced and insight they provided enabled us to easily and effectively agree to the necessary changes with confidence. When working with RedEye it’s not just opinion you get, but facts. I’m absolutely delighted with the results. In just three months we’ve improved conversion, click-through rates and average order value. Without a doubt the project has been a huge success.
Skype
At RedEye we understand no two websites and no two users are the same. We pride ourselves on providing the best solution possible to understand your online users.
Providing a unique blend of usability and user centred design skills integrated with web analytics, we are able to provide our clients with both qualitative and quantitative data to derive a truly holistic review on online user behaviour.
The detail…
All usability services are designed to help clients improve the online customer experience and ultimately improve online conversion. We do this through an evidence based approach, with a focus on delivering actionable recommendations and optimised designs.
Usability Testing
One to one usability testing provides incredibly rich insights into the user experience. It enables you to see your website through your customers’ eyes and pinpoint exactly what needs to improve.
Expert Usability Review
A fast track method to quickly identify the major usability issues around particular customer journeys and key pages.
User Needs and Persona Development
We use qualitative and quantitative methodologies to unearth deep insights into the needs and expectations customers bring to your online presence. Personas are a great tool for making customer knowledge digestible, engaging and applicable – successful design teams use them as a constant reference.
Information Architecture
Get the IA right and customers will quickly find what they’re looking for – and they’ll feel the site is made for them. Our evidence based approach builds site structures that work.
UX Design / UCD
User centred approaches ensure all aspects of site interaction are based on evidence of effectiveness, avoiding expensive re-design later. We’re experienced in developing prototype and wireframe interfaces in agile environments.
Competitor Benchmarking
Find out how your website matches up to your competitors. Our innovative mix of live site usage and group discussion provides qualitative and quantitative insight.
Accessibility
An accessible website can increase market share and audience reach, as well as helping you to meet legal requirements. Accessible sites are more search engine friendly, increase operating efficiencies and are usable on diverse platforms.
Survey
We design, run and analyse online and email surveys to help you understand your customers. We can integrate these with your analytics data for an extra dimension of in-depth insight.
