Lifecycle Marketing Volume 1: Best Practice Guide for Acquiring New Subscribers
Email has cemented itself into the armory of the modern digital and direct marketer. One of the best ways to maximize email engagement is by targeting users based on where they are in the customer lifecycle.
The collection of new email addresses is a vital process to secure growth in any email database. Studies have suggested 30% of users in your database will change their email address within a twelve month period (making the address you have invalid). If this sounds high, consider why most email databases contain more than 50% of recipients that have not opened an email in the last 12 months.
This white paper will help you:
- Discover how to send successful email campaigns by prioritizing quality not quantity when building your email list
- Identify useful sources for capturing email addresses
- Learn how to effectively encourage users to register for mailings
- Understand how to collect the right data with the right permission