A Guide to Valentine's Day Planning

    Author: Pip Stead, Senior Camapign Manager, at RedEye

    The next big holiday on the seasonal calendar is just over 4 weeks away! Valentine’s Day; whether you participate in the day or not, it cannot be denied that every company should have a plan to create and implement a dedicated Valentine’s Day campaign.

    In this week’s blog, Pip Stead, Senior Campaign Manager at RedEye has put together “A Guide to Valentine’s Day Planning”. Within the guide, Pip discusses how best to utilise subject lines; personalise the content individual to the recipient and how to segment efficiently.

    Have a read of the guide and discover tips to include within your plans for Valentine’s Day 2015.