Being on online business, email is an important way for us to communicate with customers and we knew we needed an effective strategy. By implementing a strategy of engagement segmentation we were able to clean up our database and contact customers more efficiently. By integrating behavioural segmentation based on website activity and trading frequency segments, we were able to produce much more targeted campaigns through email. We are very impressed with the impact this new email strategy has had on our business. RedEye’s fully managed approach provided the support and insight we needed.

- Envirofone