10 Reasons To Choose RedEye
1. We always start with your e-commerce and online marketing objectives as our focus and work out what combination of management information, analytics, usability and communications tools will get you there fastest. We give you what you want and need, rather than try and sell you something that you're not going to use.
2. We deliver what we say we will and our clients are very happy as a result. We would be delighted to put you in contact with any one of them, should you be seriously interested in pursuing a relationship with RedEye and hear first hand about our service.
3. We don't just sell software and leave you to struggle with it as most of our competitors do. RedEye clients are fully supported by a dedicated account manager, not an offshore call centre or technical help desk. Our experienced client services team is always on hand to recommend ways to derive maximum possible value from your ebusiness. We helped npower to identify potential improvements to its website where one tiny change alone resulted in a 3% increase in customer conversion rates.
4. Today we lead the way in measuring online customer behaviour and will use a combination of cookies and login information to measure the behaviour of real people - not machines - as accurately as is possible. This technique was applied to William Hill and helped reduce their new customer acquisition costs by 20% by automating one-to-one emails to people who register on their site but don't start betting..
5. We provide a comprehensive view of the people visiting your website to give you reliable insights and clear direction on how to increase the profitability of your ebusiness and improve customer value and loyalty. We incorporate data from every online interaction a customer or prospect has with your brand, from marketing campaign exposure and responsiveness, to browsing history on your site, registration and purchasing behaviour. We can also append additional sources of data e.g. from your offline CRM data warehouse.
6. We store your data in its raw form and not just in summary tables. This allows us to answer more complex questions about your customers, prospects and visitors that wouldn't be possible using other solutions.
7. RedEye's powerful segmentation tool can help you drive more relevant and responsive online marketing, showing you which search terms, messages and placements are key to converting prospects into customers and loyal advocates. We can even help you test and deploy automated contact strategies designed to drive visitors up the loyalty ladder without you having to lift a finger.
8. We've been helping clients design and deliver effective email and SMS marketing campaigns since 2000 and are now one of the largest email distributors in the UK sending out in excess of 30 million emails a month. We can help you with any element of your email marketing from developing a strategy to creative development, sourcing opted in data, campaign delivery, building a landing page, data capture and managing response. Warner Breaks saw a 2000% increase in its return on investment in email marketing, and a 44% increase in open rates, since it began working with RedEye.
9. Through strategic relationships with the UK's leading and most respected data owners, we have custody of a database containing in excess of 7.5 million prospect records. Because we don't own this data ourselves we're not biased towards selling you a particular list. We simply provide the best available data at the time of purchase and make sure that it's de-duped against your own lists so you only pay for the records you use. RedEye advised Kwik-Fit Insurance on the most appropriate data to improve the quality of its database. Subsequent emails sent to the new database resulted in a 44% increase in the number of customers visiting the website, and a 5.5% increase in those obtaining a quote.
10. Our specialist website usability consultancy, optimum.web provides a wide range of usability testing services, balancing leading-edge research in human-computer interaction (HCI) with extensive commercial experience in practical usability engineering. We helped the DTI create the award-winning businesslink.gov.uk site with numerous user insight exercises, usability testing sessions, accessibility audits, and disabled user testing. This work transformed the original site into a public sector 'flagship' site which is now being used as a benchmark for transformational e-government.
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