Blog
A few weeks ago I was visiting my parents back home and happened to witness my mother logging onto the internet. The very first thing she did was go into the internet tools menu and clear her cookies. I asked why and was told she was concerned about people watching her, clearly imagining in her [...]
Database Marketing Magazine – July 2009 Direct, data and digital marketing is mostly a left brain activity. We data driven marketers see the World as something that can be targeted, segmented and put neatly into boxes. Left brain thinking is all about logic, numbers, patterns and detail. Right brain thinking on the other hand is [...]
Database Marketing – June 2008 I believe that measuring and segmenting customers by their level of engagement with the brand will become essential for online marketers over the next five years. Measuring and segmenting online prospect or customer engagement will define an online marketer’s success. Let me explain why. Direct marketers learnt long ago that [...]
There are thousands of sites, blogs and resources out there for any online marketer looking to improve their knowledge of the industry and keep on top of new developments and ideas. However it can be difficult to know where to start. Below are my top 10 best newsletters, blogs and websites for information and inspiration [...]
Marketing Magazine – May 2009 The best way to over come the fatigue of consumers bombarded by email and improve your ROI is behavioural email, says Mark Patron. Email, more so than perhaps any other channel, is having a good recession. That’s because it’s a cost-effective, fast and flexible way of getting your commercial message [...]
When a new site launch is fully underway your stress levels are at an absolute maximum. Several things we know for sure are going to happen which will amplify this even further; business requirements will probably change, the content management systems won’t do exactly what you thought it would, your technical lead will invariably go [...]
If I had a pound for every time I saw an online marketer building their campaign reports after the campaign has finished I would be a rich man. We’ve all been there; lets get this email out, lets get this banner campaign live, oh no we’re in a recession let’s change our PPC campaigns to [...]
Test test test and test some more, then when you’ve learnt what makes a positive impact on your email results start testing all over again! We’ve all heard about the benefits of email testing many times before; so why are so many big brands not testing? Is it a lack of resources? A lack of [...]
The benefits of a CRM marketing database and a single customer view are well understood by offline marketers. For some strange reason the same is not true when it comes to online marketing. Online marketers seem to be happy to have separate web analytics, email and e-commerce systems that do not talk to each other. [...]
In the first part of discussing media reporting we talked about how ‘last click wins’ was coming to an end and more complex and intelligent models would be used in the future. I’d like now to focus on moving past reporting and actually using the data to provide action and benefit, namely through communication with [...]
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- In the press (12)
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