Comments on: Left brain, right brain digital marketing http://www.redeye.com/left-brain-right-brain-digital-marketing/ Improving conversion for over a decade Fri, 29 Apr 2011 18:02:25 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Sam Orchard http://www.redeye.com/left-brain-right-brain-digital-marketing/#comment-19 Sam Orchard Fri, 29 Apr 2011 18:02:25 +0000 http://www.redeye.com/?p=825#comment-19 I've got to be honest, I've never really considered any of this in the past. After doing a bit of googling though, it seems that you're not the only one who's saying it matters. <i>Research we did at RedEye recently showed that websites appealing to the right brain as well as the left generate a more engaging user experience and typically generate 50% greater average user time on site.</i> I'd be interested to see how this research was conducted - and how do you define a website that appeals to the right side of the brain? I'm not picking, I'm genuinely interested. I’ve got to be honest, I’ve never really considered any of this in the past. After doing a bit of googling though, it seems that you’re not the only one who’s saying it matters.

Research we did at RedEye recently showed that websites appealing to the right brain as well as the left generate a more engaging user experience and typically generate 50% greater average user time on site.

I’d be interested to see how this research was conducted – and how do you define a website that appeals to the right side of the brain?

I’m not picking, I’m genuinely interested.

]]> By: Francoise Thurnreite http://www.redeye.com/left-brain-right-brain-digital-marketing/#comment-18 Francoise Thurnreite Mon, 16 Aug 2010 19:52:13 +0000 http://www.redeye.com/?p=825#comment-18 Thanks Mark for this interesting article. Since some time I am working with the training the right brain. Therefore, know that adults are often left brain. With the right methods, I think it is very easy to interact with our right brain. Luckily there then our left brain that protects us from mistakes. Francoise Thanks Mark for this interesting article. Since some time I am working with the training the right brain. Therefore, know that adults are often left brain. With the right methods, I think it is very easy to interact with our right brain. Luckily there then our left brain that protects us from mistakes.
Francoise

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