Conversion Rate Optimisation
Conversion rate optimisation is the method of optimising the online customer experience with the goal of increasing conversion. RedEye’s unique conversion rate optimisation service achieves this by integrating expert web analytics solutions with specialist usability techniques in order to help companies fully understand the behaviour of their online users. We believe successful conversion rate optimisation can only be achieved through a holistic process incorporating all data sources, both quantitative and qualitative, in order to accurately assess what needs to be done to optimise your site. Using this process you can successfully and efficiently optimise your online business and greatly improve ROI.
Why use RedEye?
We have been working with RedEye since 2005, using analytics to help us understand what our customers do on our websites. RedEye’s unique process of conversion rate optimisation has taken the insight we’ve been achieving from analytics one step further. The in-depth information we have obtained using conversion rate optimisation has provided invaluable insight when it comes to understanding online customer behaviour and improving our online business.
It is very important to us to provide the best service possible for our online users, and this innovative process of conversion rate optimisation is helping us to achieve this.
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RedEye’s patent pending methodology towards conversion rate optimisation is completely unique within the industry. Building upon our philosophy of understanding online behaviour in order to optimise online revenues, RedEye has produced a holistic strategy that will help you understand exactly “what” users are doing on your website and “why”, in order to make the correct changes that will improve conversion.
Many other companies may be able to help you with MVT, A/B testing, usability or web analytics. Only RedEye is able to integrate them all together to provide a truly holistic approach that will objectively identify what changes will improve your business.
When deciding what to test and when, most agencies will base this on personal opinion or experience. RedEye’s system is different. Using our holistic approach to integrate data sources, we offer advice and action based on evidence gleaned from the online behaviour of your users.
RedEye can seamlessly integrate with any third party analytics solution. If no web analytics data is currently used then RedEye can provide data by setting up Google Analytics or Adobe Omniture.
Our service provides a structured approach of measurement, analysis, testing and optimisation in order to generate more revenue in the most efficient way. Our scientific approach will save time and money, and will greatly increase your ROI.
The detail…
In order to improve the performance of your online business you have to implement the correct tools to understand what users are doing on your website, and why. Without this analysis you can easily waste time and money trying to optimise the wrong areas of your site. To successfully test and optimise your site it is essential that analysis of what/why behaviour is based on both quantitative and qualitative data. At RedEye, we assess all findings in this way, making it our priority to understand your users, and apply the right strategies for your business.
A holistic approach to conversion rate optimisation
RedEye’s conversion rate optimisation service works by combining three core elements to produce a holistic view of website users.
- Business goals are represented by customer core journeys.
- The brand is represented by website content.
- Target groups are represented by consumer segments.
Using analytics, usability and other data sources RedEye can capture information on each of these elements. Website content analysis identifies which areas of the site have the biggest influence on the end sale; segment analysis identifies which user groups are most valuable (e.g. repeat visitors/registered visitors); and the final element, core journeys, identifies the most valuable user journeys critical to business interests and goals. All of this information is fed into a unique conversion rate optimisation dashboard to give a truly holistic view of online user behaviour.
The conversion rate optimisation dashboard
Within the conversion rate optimisation dashboard RedEye creates different hypotheses of different elements to test. For each possible test, a score is given relating to the impact it will have on business and the level of confidence RedEye has that the change will have a positive impact on the site (the confidence rating). This information is then run through an algorithm which calculates the priority rating the test should have.
A strategy structured for your business
At RedEye we understand no one size fits all. No two businesses are the same. No users are the same. We understand, when it comes to conversion rate optimisation, every online company needs to apply an online marketing strategy specifically designed for that business.
With over ten years’ experience in usability, web analytics and email marketing, RedEye is perfectly placed to integrate the correct tools and strategies needed to optimise your online business and improve your online conversion rate.
Find out more about the conversion rate optimisation strategies we use:
