Email marketing that gets results
To improve your email open and click through rates you need to do many small things smarter…and have a good knowledge about how prospects and customers behave. Put all this together and you’ll improve the response rates on your email programmes and achieve a far better ROI.
Why use RedEye?
When used correctly, email marketing can be a very powerful tool to improve conversion and ROI. Since we joined forces with RedEye and started implementing behavioural email programmes such as ‘basket abandonment’ and ‘pre-rental reminder’ our sales have rocketed; we are currently looking to double our year on year revenue. The technology and service RedEye provides are fundamental to the success we’ve had. We will continue to work with them to constantly improve our results.
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Here are just a few things we will do to help you maximise the ROI of your email marketing campaigns…
- Produce highly targeted campaigns by segmenting your data based by hundreds of different variables. (These variables can include campaign responses, customer value, purchase history, RFM, or even visits to a specific page.)
- Help you implement fully automated lifecycle engagement programmes.
- Increase email deliverability rates using sophisticated tools and analysis to enhance opening rates and customer conversion. (We can even help you receive whitelist status through the Sender Score Certified programme offered by Return Path.)
- Provide you with a highly experienced accounts team dedicated to helping you achieve your business goals.
Unlike remarketing solutions, RedEye’s service does not rely on third party data integration and is therefore affordable, scalable and able to develop campaigns into complete lifecycle marketing programmes.
Our powerful ASP tool REACT (RedEye Email and Communication Tool) is intuitive, easy to use and makes the whole process of sending an email fast and efficient.
The Detail…
The advanced software enables deployment of automated behavioural email campaigns for a targeted and personalised email marketing strategy.
- Create emails based on online behavioural information accessed from RedEye’s unique database of customer activity.
- Use the A/B testing facility to help you optimise the response of your email marketing campaigns.
- An integrated mobile marketing interface is featured for in-depth reporting of mobile marketing campaigns.
- Segmentation and dynamic content modules can be obtained from the email marketing tool for developing relevant email marketing communications.
At RedEye we can devise, facilitate and deliver a total email strategy. To find out more call 020 7730 9958 or submit an online enquiry.
