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Ad Serving

RedEye's ad server gives the advertiser complete control over all creative and media placements. Even on campaigns using media networks and affiliates. You can determine which creative is displayed to which person, control the order in which they see your banners and even show them a particular creative at a certain time of the day or week.

Many advertisers have time sensitive content they wish to include within their banner creative, for instance changing prices for holidays, flights, betting odds, interest rates. RedEye's ad server can take a live XML feeds so that your banner creative can be automatically updated with the latest messages,giving your advertising more relevance and driving better response.

You can continually optimise your campaign based on accurate reporting of what effect different creative, placements and timing are having in terms of sales, registrations, and reponses. As well as standard business management information such as reach vs frequency vs response, our analytics tools can be used to carry out in depth analysis of how people interact with your site so you can improve conversion rations and make your acquisition budget work harder. We can even tell you how many people viewed your advertising, didn't click through but still visited your site at a later date, so you have a fuller picture of how your advertising impacts brand awareness and behaviour.

We helped easyJet to improve sales from their banner advertising by 86% in just one month.

If banner advertising is an important aspect of your online marketing then talk to us and we'll work through a solution tailored to your needs. Call 0845 094 1114.

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