Ad Serving
RedEye's ad server gives the advertiser complete control over all
creative and media placements. Even on campaigns using media networks
and affiliates. You can determine which creative is displayed to which
person, control the order in which they see your banners and even show
them a particular creative at a certain time of the day or week.
Many advertisers have time sensitive content they wish to include
within their banner creative, for instance changing prices for holidays, flights, betting odds,
interest rates. RedEye's ad server can take a live XML feeds so that
your banner creative can be automatically updated with the latest
messages,giving your advertising more relevance and driving better
response.
You can continually optimise your campaign
based on accurate reporting of what effect different creative, placements
and timing are having in terms of sales, registrations, and reponses.
As well as standard business management information such as reach vs
frequency vs response, our analytics tools can be used to carry out
in depth analysis of how people interact with your site so you can
improve conversion rations and make your acquisition budget work harder.
We can even tell you how many people viewed your advertising, didn't
click through but still visited your site at a later date, so you have a
fuller picture of how your advertising impacts brand awareness and behaviour.
We helped easyJet to improve sales from their banner advertising by 86% in just one month.
If banner advertising is an important aspect of your online marketing then talk to us and we'll work through a solution tailored to your needs. Call 0845 094 1114.
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