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"RedEye provides us with a completely tailored approach to our online marketing. We have worked with them for many years, and they have grown with us, continuing to develop and offer all the services we need, adding significant, measurable benefit to our business."

Sports & e-Gaming Acquisition Mgr, William Hill

 

Website Analytics and Campaign Analytics

RedEye's analytics service can help you identify what's working and help you work out how to make it work harder.

Website analytics with RedEye is far removed from the basic solutions available. Our unique method of data capture and storage is customised totally to your site and requirements which allows us to query the data in an infinite amount of ways. We are constantly asked if we can report on an aspect of a website that is not possible from the current systems in place, and invariably the answer is yes.

Our online campaign analytics allows you to see the effectiveness of your campaigns in driving visitors to your web site and compare all of your campaigns together. You get the best possible understanding of how different, media and creative are performing so you can optimise campaigns and guide your investment into the most profitable areas.

Your website and campaign analytics are held in one place so you can query them against each other giving you a single view of your online business. This perspective is part of why RedEye is unique; we give you the complete picture of how your marketing is influencing customer behaviour and whether the on site experience maximises ROI on your marketing spend. Save yourself many hours of comparing data from multiple sources and answer questions such as:

  • Where do my visitors go once they arrive on my website from a campaign?
  • How can I alter my campaigns to convert more of my referrals?
  • How many of my campaigns have my prospects seen, and which one best refers them to my site i.e. what is the branding effect of my marketing?
  • What are the drop off points on my website and how can I optomise them to convert more of my campaign referrals?

By analysing alternative registration processes on the William Hill website, we improved customer value by 10%.

RedEye gives you the visibility you need to make the right decisions for your online business. Call us now to discuss how we can help you succeed. 0845 094 1114

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Our Next Seminar

Title: 

The Last Click Wins. No It Doesn't!

Date: 

9th Jul 09

Speaker: 

Jim Sterne

Synopsis: 

Where should you spend your next Pound?

On July 9th Jim Sterne returns to London to host the latest in his series of RedEye Seminars. This time his sights are firmly set on the subject of the Last Click Wins debate.

 

Read more about this seminar