Website Analytics and Campaign Analytics
RedEye's analytics service can help you identify what's working and help you
work out how to make it work harder.
Website analytics with RedEye is far removed from the basic solutions available.
Our unique method of data capture and storage is customised totally to your site
and requirements which allows us to query the data in an infinite amount of ways.
We are constantly asked if we can report on an aspect of a website that is not
possible from the current systems in place, and invariably the answer is yes.
Our online campaign analytics allows you to see the effectiveness of your
campaigns in driving visitors to your web site and compare all of your campaigns
together. You get the best possible understanding of how different, media and
creative are performing so you can optimise campaigns and guide your investment
into the most profitable areas.
Your website and campaign analytics are held in one place so you can query
them against each other giving you a single view of your online business.
This perspective is part of why RedEye is unique; we give you the complete
picture of how your marketing is influencing customer behaviour and whether
the on site experience maximises ROI on your marketing spend. Save yourself many
hours of comparing data from multiple sources and answer questions such as:
- Where do my visitors go once they arrive on my website from a campaign?
- How can I alter my campaigns to convert more of my referrals?
- How many of my campaigns have my prospects seen, and which one best refers them to my site i.e. what is the branding effect of my marketing?
- What are the drop off points on my website and how can I optomise them to convert more of my campaign referrals?
By analysing alternative registration processes on the William Hill website, we improved customer value by 10%.
RedEye gives you the visibility you need to make the right decisions for your online business. Call us now to discuss how we can help you succeed. 0845 094 1114
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