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Campaign Analytics

RedEye's campaign analytics gives you complete visibility of who's been exposed to your campaign, whether your target audience responded to it and what they did on your website once they got there. It's this single view of all visitor behaviour which allows you to make more informed decisions about how to drive quality visitors to your web site and maximise the returns on your marketing spend.

Our reporting tools recognise that each online media is different in its method of delivery, target audience and objectives, providing specific features for email campaign reporting versus banner advertising, search marketing and affiliate campaigns. Here are just a few of the questions you can answer with RedEye campaign analytics:

  • How do the natural or organic search results compare against the terms used in your paid for search campaign, and which result in the higher conversions?
  • Of the banners served for your ad serving campaign which placements are most profitable and which creatives are most effective in those placements?
  • Does your affiliate campaign refer converting visitors to your website or just drive traffic, and which affiliates should you pay for which conversions?

Most importantly, because RedEye brings all your online data into one place, it allows you to evaluate the combined effect of all your different online marketing campaigns. You get an accurate and improved understanding of how the different media are performing in relation to each other so you can guide your investment into the most profitable areas.

Call us now to find out how RedEye campaign analytics can help support your online marketing 0845 094 1114

 


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