Website Analytics
As well as providing accurate high level reporting (business MI), RedEye can go beyond the high level KPIs and give you detailed insight into how specific customer groups or segments experience your website. What pages did they visit? Did they find what they were looking for? Where are they dropping out of the transactional process? Does it take multiple visits to complete a transaction?
Your dedicated account manager will work with you to identify opportunities to improve customer experience, increase conversions, and measure the uplift in performance you've achieved by making changes.
We can also work with you to evaluate what content areas and offers your customer segments are most responsive to and create tailored contact strategies based on their on site behavior. For example, you could send an automated email to customers who have registered but one week later still haven't made their first purchase, offering them a £10 voucher from your wine department.
William Hill decided not to remove an expensive to maintain content area from its site, when we proved that the 6% of visitors that viewed this area accounted for 30% of all the profits made.
Call us now on 0845 094 1114 to discuss your analytics requirements and find out how RedEye can provide the next level of insight.
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