Data Capture
RedEye give you the best possible quality data so you can make informed
decisions about how to spend your online marketing budget, how to get the
best possible conversion rates and drive customer loyalty to your brand.
This data is a combination of information submitted by visitors to your
website or landing pages when they fill out forms, and non-personal
visitor activity captured using a first party cookie. Data we can
collect on your behalf includes:
- Exposure to all online marketing served or sent via RedEye in the form of banner
ads and emails
- Response to all online marketing including banners ads, affiliate campaigns, paid search, natural search, emails and any offline campaign where landing pages or coupons are used
- Any page or content viewed within your website, or any microsites or landing pages, whether it's hosted by you or a third pary
- Any kind of website response, such as a newsletter sign up, quote, registration, purchase, booking, transaction, download, competition entry
- All revenue information in terms of order or quote value, number of items, seats, products per purchase etc
- Data that your visitors have submitted via forms, such as name, marketing permissions, email address, postal address and relevant preferences
- All technical information such as platform, browser, domain etc
All the campaign and website data that we capture on your behalf is stored in a single data warehouse, giving you a complete view of your online business, so you can carry out more detailed analysis such as profiling and segmentation, customer lifetime value and analysis of specific contact strategies.
RedEye can also design and deliver a data capture campaign, encouraging your customers or prospects to update their own data via a dedicated landing page, and incorporate this into your RedEye data warehouse or even integrate it with your offline database.
We helped ASDA understand the interaction between its retail and online business. It is now able to distribute and re-distribute postcodes across stores to maximise its ability to deliver
If you want to know more about how we can help you capture the right data for your e-business call 0845 094 1114.
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