Data Cleanse
Redeye recognise that maintaining data quality is an integral part of our clients' online data strategies.
After all clean data, equals better targeting, higher response rates and less waste.
We use advanced data capture techniques to help ensure the best possible data quality from the outset.
Our daily processing filters out spiders and other 'non-human' website activity,
and where relevant we ensure that all cookie data is associated to a unique customer identifier.
(For more about why this is important read our white paper entitled The RedEye Report.)
We also use data from every email or sms campaign to remove rogue email addresses or phone numbers.
Our strategic relationships with the UK's leading data owners also means we are able to carry out
additional de-duplication and cleansing. We have custody of a data warehouse containing in excess
of 7 million customer records, which we can run against your data to provide you with:
- Data cleanse of your existing customer database
- Data cleanse of prospect data
- Identification and removal of duplicates
- Removal of 'bad' addresses
- Appended contact data (e.g. postal address), contact preferences or lifestyle data
We can also design and deliver a data capture campaign, encouraging your customers or
prospects to update their own data via a dedicated landing page.
You'll be able to cleanse bouncebacks and unsubscribes from your database, and target
more compelling communications at those customers who have given you permission to keep talking to them.
To find out more about how we can help you increase response rates from your database contact us on 0845 094 1114.
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