Profiling and Segmentation
It's a basic direct marketing principle that the best way to increase profitability is to find out who your most valuable customers are and what they do, then acquire more people like them and encourage them to behave in the same way.
RedEye can profile your online customer base to identify who your most profitable customers are and what makes them different from the rest of your database. So next time you run an online acquisition campaign you can precisely target your media and offer at the people with the greatest potential to convert.
Once a customer or prospect has interacted with your website, RedEye's in-house segmentation tool enables you to group them according to shared characteristics or behaviour, and implement an appropriate contact strategy to convert them from cold leads to customers and loyal advocates.
Visitors can be grouped together based on any number of variables, such as:
- customer value
- purchase of a specific product
- or even visiting a specific content area
Some people call this approach, the loyalty ladder. It's really as simple as ensuring that you are sending your customers and prospects the right messages at the right time, and it brings dramatic results.
RedEye were able to identify the people on the Kwik Fit Insurance website that did not finish the quote process and send a follow-up email. Almost 50% of these recipients returned to the site, and over 15% went on to complete their quote, generating a significant return on investment.
Our close relationships with the UK's leading data providers, gives us access to external sources of data, such as lifestyle and geodemographic data, which can also be used to supplement your customer profiles and provide additional insights into your best performing customer segments.
To discover more about how we can help you generate more profitable customer relationships just call us on 0845 094 1114
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