What We Do
Search Marketing
"RedEye provides us with a completely tailored approach to our online marketing. We have worked with them for many years, and they have grown with us, continuing to develop and offer all the services we need, adding significant, measurable benefit to our business."
Sports & e-Gaming Acquisition Mgr, William Hill
Search Marketing
RedEye has taken it’s world class online analytics and reporting to specially tailor a solution for search marketers, showing you how to make your search budget work harder.
Our reports monitor the performance of your paid for search campaigns versus natural search activity, help identify how paid search can boost search engine referrals and find the right keywords to feed into your PPC (pay per click) campaigns. You’ll also be able to evaluate the impact of your SEO (Search Engine Optimisation) strategy on your search engine ranking.
Because of the unique way RedEye works we go further than most companies to show what happens after someone clicks on your search placement. We can identify what kind and quality of visitors come to your site through paid search compared to natural search (e.g. researchers or purchasers), what search terms they use (e.g. generic terms versus brand names), how long they take to convert and which landing pages are best for driving conversion. You’ll be able to look at your segments over time to evaluate the long term value of your search marketing efforts.
Our innovative media mix reports also allow you to compare your search marketing campaigns alongside other online marketing channels. Not only will you see how customer volumes, conversion rates and ROI stack up, you’ll also get a complete understanding of how each media channel works together to assist a conversion (for instance, what impact do banners have on search?). So rather than simplistic “last click wins” analysis you can give credit where credit’s due and allocate your online marketing budget appropriately across all channels knowing that it will give you the maximum possible return.
Call RedEye on 0845 094 1114 to find out more.
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Our Next Seminar
Title: | |
Date: | 9th Jul 09 |
Speaker: | Jim Sterne |
Synopsis: | Where should you spend your next Pound? On July 9th Jim Sterne returns to London to host the latest in his series of RedEye Seminars. This time his sights are firmly set on the subject of the Last Click Wins debate. |
