Pay Per Click
Pay per Click search marketing (PPC) accounts for over 56% of the
UK digital media mix*, and continues to grow in popularity with marketers
because of it's ability to produce quick and quantifiable results.
RedEye provide a complete search management service by using our established
relationships to create your accounts with the Search Engines and producing a
comprehensive list of relevant search terms that are targeted to give your
campaigns the best returns possible.
We'll manage your bids to ensure you maximize profits and stay under an acceptable
Cost per Click. We can even write creative ad text for each search term to
ensure that you are targeting the correct traffic for your site.
What sets us apart from the competition is that we can evaluate your PPC campaign
in relation to your other online marketing activity, so you can prioritise your
marketing budget more effectively both within and between campaigns. We use our
specialist analytics tools to monitor your PPC activity and provide easy to use reports,
giving you high level results as well as detailed analysis of what PPC visitors do
once they come to your site.
For any questions on Pay per Click Search Marketing or to set up a meeting please
call our dedicated Search team on 0845 094 1114.
* Source: IAB estimates for actual ad spend by
format are based on samples of categorised revenue from key IAB members provided by PwC.
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