Did you know that 58% of visitors leave sites empty-handed? Or that 39% of e-commerce shoppers fail to buy due to poor navigation features.

If your site delivers a bad user experience it will frustrate your customers and could damage your reputation. Even great sites have to be improved to keep up with users' expectations and stay ahead of the competition. So it makes sense to ensure your site is as easy to use as possible. To achieve this a site has to be subjected to professional usability research.

At RedEye, our specialist division, optimum.web, helps clients discover how usable and accessible their sites are by answering three critical questions:

What are the strengths and weaknesses of my website?
How does my website compare with my competitors?
How can the design of my website be improved to enhance usability and accessibility?

We do this through:

• Fast user testing and expert reviews that won't slow you down
• Accessibility audits and testing with disabled users to ensure you are not losing business
• Information architecture and user insights research to understand the needs and expectations of your customers
• User-centred design that keeps your customer at the heart of the process
• Heuristic reviews, online brand research and cultural analysis.

We helped the Nationwide Building Society establish the most effective design strategy for its home page through a combination of expert heuristic reviews, user testing and comparison testing against other leading e-finance providers. Following implementation of our recommendations the NBS doubled the number of registered e-bankers in 12 months. Usability was then widely adopted by the UK's largest building society following the provision of a programme of in-house training.

If you're serious about driving more positive customer experiences call us on 0845 094 1114.