Target your customers with precision through segmentation
Across the range of capabilities provided by RedEye, targeting with precision is one of the key capabilities we provide to the marketer. We want to highlight each individual customer likely to lapse, each customer who has abandoned a basket and each prospect likely to become a VIP. RedEye’s segmentation capability sits on top of every piece of data on your customer, every purchase, every campaign sent, every email opened, every app engagement and every product viewed on the website. RedEye allows you real precision in building segments and targeting marketing messages.