Customer Segmentation from RedEye


Customer engagement strategies

Segmentation underpins successful customer engagement strategies. How you communicate with your most profitable customers should differ markedly from how you communicate with prospects in order to maximise the chances of a successful outcome.

Smart customer communications using segmentation


We can help you to understand and build segmented customer communication strategies to meet your business goals and objectives.

Working with RedEye, the marketer is able to deliver personalised marketing campaigns, from personalised 1-2-1 communications triggered by behavioural data, to strategic segments underpinning long term customer marketing strategies.

A single Customer Segmentation tool


Our Customer Segmentation tool allows you to have all your most relevant marketing data in a single database held against a customer record, allowing you to build strategic customer segments based on all your data, or precise ones on any variable. It is also integrated into six channels, allowing you to easily select your segments when building automated triggers, one-off tactical campaigns or multi-channel lifecycles, thereby creating a direct link between your data and your channels.

Build customer segments instantly


The ability to react quickly to changing circumstances is absolutely key for marketers, and our Customer Segmentation tool allows you to quickly build specific segments for immediate one-off campaigns. A surfeit of blue trousers in the warehouse…? Build a segment of individuals who have browsed blue trousers in the last two weeks and send an email with an offer? Tomorrow’s plane to Alicante half empty? Send a text to all previous travellers to Alicante merged with browsers of Alicante in the last 48 hours. All quickly and easily done with RedEye’s Customer Segmentation tool.

Dynamic segmentation based on changing customer behaviour


Our segments update constantly as customer behaviour changes. As a prospect moves through the purchase funnel, they would immediately move into another marketing automation lifecycle designed to optimise their newly attained status. Automatically the type of communications change and remain relevant! You no longer have to regularly download your data and re-build your segmentation at great cost. RedEye’s Customer Data Platform and Segmentation tool keep your communications up-to-date.

Creating an omni-channel customer experience


Our Segmentation tool allows you to create an omni-channel customer experience by instantly creating a single, omni-channel message so your customers see relevant and coordinated messages and content from email, through to push messaging, all the way to your website.

Target your customers with precision through Customer Segmentation


Precision customer segmentation highlights individual customers likely to lapse, abandoned baskets and potential VIP customers. Our Segmentation capability sits on top of every piece of customer data; every purchase, campaign sent or email opened, allowing the creation of precision customer segmentation and targeted marketing messages.

We were thrilled that RedEye were able to help us find a solution to stop our discount codes being shared online. The RFM analysis clearly helped us see which segments we needed to target with promotions and the unique code merge made this so simple for us to implement!

ECommerce Marketing Manager

Start-rite

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