Customer Segmentation from RedEye


Utilise segmentation to enhance your customer communication strategy

Underpin your customer engagement strategy with expert segmentation. Why? Well, how you communicate with your most profitable customers should differ markedly from how you communicate with prospects.

Drive increased engagement with our customer segmentation tool

Build strategic customer segments based on all of your data, not just demographic, from personalised 1-2-1 communications triggered by behavioural data, to strategic segments underpinning long term customer marketing strategies. RedEye’s Marketing Automation Hub allows you to have all your most relevant marketing data held against single customer records.

Stopwatch

Build customer segments instantly

React quickly to changing circumstances with our customer segmentation solution, allowing you to quickly build specific segments for immediate one-off campaigns. A surfeit of blue trousers in the warehouse? Build a segment of individuals who have browsed blue trousers in the last two weeks and send an email with an offer! Tomorrow’s plane to Alicante half empty? Send a text to all previous travellers to Alicante, merged with browsers of Alicante in the last 48 hours. All quickly and easily done in RedEye’s Marketing Automation Hub.

Use dynamic segmentation to react quickly to changing customer behaviour

Ensure your segments update constantly as customer behaviour changes. As a prospect moves through the purchase funnel, they would immediately move into another marketing automation lifecycle designed to optimise their newly attained status. In RedEye’s Marketing Automation Hub, the type of communications change and remain relevant! You no longer have to regularly download your data and re-build your segments at great cost.

Take a read of this blog, exploring how you can utilise your predictive modelling segments.

Read this blog

We were thrilled that RedEye were able to help us find a solution to stop our discount codes being shared online. The RFM analysis clearly helped us see which segments we needed to target with promotions and the unique code merge made this so simple for us to implement!

ECommerce Marketing Manager

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