With traditional marketing databases leaving you feeling like you rely on Lady Luck, take a look at the Customer Data Platform, the natural evolution of the marketing database. The Customer Data Platform (CDP) is the answer to the marketer’s prayer for a single, accessible repository
for all customer data. It is the connection point for customer data across all platforms and channels, giving a consolidated view of customers as they engage with brands like yours across channels and devices. It creates a platform to power omni-channel marketing and marketing analytics.
This infographic explores research from marketers from across our industry and the impact their traditional marketing databases are having.