TFM Insights & RedEye Marketing Technology Support Report 2017

RedEye | TFM Insights

With 61% of marketers expected to increase spending on digital commerce in 2017 (Gartner – CMO Spend Survey 2016 – 2017), are technology companies giving marketers what they really want?

In the race to get a new technology up and running, support for marketing teams can often be an afterthought, leaving marketers frustrated and the full benefits unrealised.

At RedEye we are passionate about the support we provide our clients in helping them get the most out of the marketing technology we provide, as well as their marketing strategy. We have teamed up with TFM Insights to further understand the needs of UK marketers and the types of support on offer from across our industry.

Download the report for key insights into:

  • What types of technical support are most important to marketers

From account managers, to phone support, discover the multiple forms of support that marketers can harness to make new technology work for their business.

  • Which technologies require the most support

Find out which marketing technologies are the most support-intensive and how that can affect your marketing strategy.

  • The types of marketing support out there

Whether it’s customer support or a consultant, find out which common forms of marketing technology support are the most effective.

  • Marketing clouds versus open platforms

Do marketers prefer to employ all-encompassing cloud-based technologies or use open platforms which integrate with wider technologies. Find out more in our report.

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