Everything you need to know about Black Friday marketing strategies

    At RedEye we know how important peak periods are to any ecommerce business, so we wanted to help you start to get prepared for one of the biggest peaks - Black Friday.

    Our research and strategy team have been very busy analysing the marketplace and the extensive Black Friday marketing strategies that went on during Black Friday 2017. In fact they have sifted through over 5,000 emails to bring you this research. 

    What does the research cover?

    • How often and how many emails were sent during the period

    • When did brands send communications

    • What discounts were brands offering

    • Black Friday marketing strategies

    • Black Friday email marketing

    You are going to want to download this guide to understand what some of the industry's top brands communicated to their customers in 2017 and how. Make sure you are leading the way for this year's Black Friday.

    Gripped? Read more