Customer Data Platform: Don't Leave Your Marketing Communications to Chance

Matthew Kelleher | Chief Commercial Officer

Don't leave your marketing communications to chance!

The Customer Data Platform (CDP) is the answer to the marketer’s prayer for a single, accessible repository for all customer data. It is the connection point for customer data across all platforms and channels, giving a consolidated view of customers as they engage with brands across channels and devices. It creates a platform to power omnichannel marketing and marketing analytics.

In this paper, however, we want to take an alternative view of the CDP. While some see the Customer Data Platform as a new development, RedEye’s view is that it’s simply the natural evolution of the marketing database. We see it as the final step in the creation of a new era where the approaches of traditional direct marketing are finally applied to omnichannel marketing.

Download this white paper to discover how the Customer Data Platform is quickly becoming an invaluable tool for marketing departments looking to implement omnichannel marketing strategies.

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