The Value of Data in Personalisation

Matthew Kelleher | Chief Commercial Officer
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We want to ask 'How ready are you?' Is your multi-channel campaign set to make a statement this year or are you drowning in a sea of incomprehensible data?

Matthew Kelleher, CCO at RedEye shares his insights on making sense of your data and how it is still perceived to be the ugly baby of digital marketing. Multi-Channel Personalisation can unlock your data's potential empowering you to deliver a 'single experience' for your customers based on the data you already have. Matthew provides expert insight on getting to grips with a multi-channel strategy and the data that fuels it.

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