Growing Old Profitably: Preparing for Internet Marketing's Middle Age

Matthew Kelleher | Chief Commercial Officer
Paper, Laptop, Development Growing profitable White paper image

Growing old profitably - this white paper focuses on how to evolve your data strategy to line yourself up for a successful future in the digital marketing world. Written by RedEye's CCO Matthew Kelleher, who's worked in the field of database marketing since 1991, it's full to the brim with his knowledge on all there is to know about customer data.

This white paper provides key insights into: data in the multi-channel world; data integration strategies; the importance of analysing your data and what this all means for the everyday Marketer! Download it now to understand why data has to be at the heart of your marketing efforts.

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