We quickly migrated and appended historical transaction data too!
The ability to migrate and append historical transaction data to each client record also means that Elegant Resorts are able to segment, personalise content and make recommendations based on their booking history - helping extend its personal touch throughout all their marketing communications.
All achieved in just six weeks
Most importantly, the entire migration took just six weeks, with minimal disruption to ongoing marketing activities.
It all adds up to a platform that’s delivered immediate results, including:
• Greater email engagement
• Improved customer retention
• Higher conversion rates across the quote to book journey